If "black lives matter", then why do brands need to fight the anti-black bigotry time and again and highlight the flaw of the society?
Here are a few racial mistakes by popular brands reaffirming how pervasive the issue is:
✔ HnM stores were attacked when hoodies with the slogan” Coolest Monkey in the Jungle” were out.
✔Gucci & Prada had produced products like hoodies & keychains replicating blackface imagery
✔ Katy Perry’s fashion label designed shoes that looked suspiciously similar to blackface.
✔ Nivea has often been on the radar for their highly racist campaigns. Eg: Remove the afro to re-civilize yourself, White is Purity, and “Now I have visibly fairer skin, making me feel younger.”
✔ Dove -too had received backlash for ads & products that portrayed women of color in a bad light
✔ Heineken campaign-'Sometimes lighter is better' was highly condemned.
All the aforementioned ads or products were criticized & removed immediately.
Fair & Lovely may have changed their narrative, but they still don't believe "Brown is beautiful".
The conundrum is brands get away too easily with casual racism, calling it an unintentional mistake.
But is it truly so?