How a newspaper maintains Social Distancing?



"In the midst of every crisis, lies great opportunity" #AlbertEinstein might have said this but “The Sunday Morning”, a Sri-Lankan #newspaper 📰 proved it.


✏️On 23rd March Sri-Lankan govt fearing a widespread outbreak of hashtag#Covid19 imposed nationwide lock-down.


✏️On 24th March The Sunday Morning suspended all physical delivery of their newspaper and switched to a completely #digital mode for disseminating their content What else?


📲On their '#SocialDistancing' edition tab-sized spaces were put between all names and white spaces were introduced between people in the pictures to symbolize social distancing


💡Result? 15% increase in retention of online web based traction,50% increase in desktop and mobile traffic in one month and improved perception among majority users consuming web content.


✅This resulted in positive ripple effect in media preaching adherence to social distancing norms and guidelines.

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