✏️On 23rd March Sri-Lankan govt fearing a widespread outbreak of hashtag#Covid19 imposed nationwide lock-down.
📲On their '#SocialDistancing' edition tab-sized spaces were put between all names and white spaces were introduced between people in the pictures to symbolize social distancing
💡Result? 15% increase in retention of online web based traction,50% increase in desktop and mobile traffic in one month and improved perception among majority users consuming web content.
✅This resulted in positive ripple effect in media preaching adherence to social distancing norms and guidelines.