Iconic Ads of Pidilite


Piyush Pandey , Chief creative officer Ogilvy , won his career’s biggest lottery 30 years ago when he was given #Fevicol which was at that time called un-glamourous.


Together Pandey + Pidilite created some of the epic ads of Indian advertisement landscape imprinting 2-Elephant logo in our mind. Fevicol’s iconic ads include ‘Dum Laga Ke Haisha’, ‘Egg’, ‘Vagabond’, ‘Moochwali’ which made Fevicol a household name.


#BrandRecall has been so high that, even the Prime Minister of India, Mr Narendra Modi referred to Fevicol while commenting on the strong bond between Japan & India in 2014.


#Pidilite has successfully built brands like #Fevikwik, #Fevistik & M-seal which became an essential product of every household ever mending & bonding. Entering into water-proofing & stationery with Dr. Fixit & Fevicryl brand has brought much need growth to Pidilite.


It has been 60 years since Fevicol was launched in 1959 by a Gujarati entrepreneur, Mr. Balvant Parekh & went on to capture lion’s share of 75% in 6000 Cr. Adhesive industry. Sitting at a big pile of cash reserve, recent growth strategy has been via buying brands like Roff & ICA.


Share your Fevicol memory?

© All rights reserved by Marketing Weekly

  • LinkedIn
  • Instagram
  • Twitter