Introduction to Closed-Loop Marketing

CLOSED-LOOP MARKETING

An effective technique of collecting and analyzing customer data from multiple channels.

Tracks a customer’s entire lifecycle, thus closing the loop between sales, marketing, and customer service efforts.

For instance, a potential customer visits a website that installs a cookie. The cookie registers the actions that the customer performs.

Nowthebehavioroftheusercanbetrackedtosendthemtailor-made offers

To sum up, you drop a cookie on a visitor, follow them around on their journey, and get a pretty picture of the process of becoming a customer.

Visualizing Closed-Loop Marketing:

Why to do closed-loop marketing?