Lovemark


LOVE MARK

There are some who never misses a chance to watch an SRK movie no matter how bad the reviews are. Why?

♥️ Because they are hardcore SRK fans

LOVEMARK - Emotional Marketing

Why do people buy an Apple iPhone when there are similar items available at the best price? ♥️ Because they are emotionally associated with the #brand 💡Both these are an example of Lovemark❤️! Coined by Kevin roberts in 2004, it refers to customers are not just clients but passionate fans


⏩ How to achieve it? 🧮Love mark = Mystery+Sensuality+Intimacy 🕵️‍♂️Mystery: Brands have to keep telling stories & surprising customers overtime 🌶️Sensuality: You have to reach audience using a good design which will be captured through sight, audio branding and the likes 👩‍❤️‍👨Intimacy: You should make customers feel at home, a feeling of comfort, trust & satisfied with your products.


🍷A classic example of a #Love mark would be Coca-Cola’s “Open Happiness” campaign. It is delivering #Happiness in unexpected and innovate ways to engage with people anywhere & everywhere. With this one of a kind campaigns, the consumers were pleasantly surprised (Mystery √), struck the (Sensuality √) chord with a hug and made them feel at ease by sharing a coke (Intimacy √).

LOVEMARK - Emotional Marketing


© All rights reserved by Marketing Weekly

  • LinkedIn
  • Instagram
  • Twitter