There are some who never misses a chance to watch an SRK movie no matter how bad the reviews are.
Why?
âĽď¸ Because they are hardcore SRK fans
Why do people buy an Apple iPhone when there are similar items available at the best price?
âĽď¸ Because they are emotionally associated with the #brand
đĄBoth these are an example of Lovemarkâ¤ď¸!
Coined by Kevin roberts in 2004, it refers to customers are not just clients but passionate fans
⊠How to achieve it? đ§ŽLove mark = Mystery+Sensuality+Intimacy đľď¸ââď¸Mystery: Brands have to keep telling stories & surprising customers overtime đśď¸Sensuality: You have to reach audience using a good design which will be captured through sight, audio branding and the likes đŠââ¤ď¸âđ¨Intimacy: You should make customers feel at home, a feeling of comfort, trust & satisfied with your products.
đˇA classic example of a #Love mark would be Coca-Colaâs âOpen Happinessâ campaign. It is delivering #Happiness in unexpected and innovate ways to engage with people anywhere & everywhere. With this one of a kind campaigns, the consumers were pleasantly surprised (Mystery â), struck the (Sensuality â) chord with a hug and made them feel at ease by sharing a coke (Intimacy â).
