Heard about Immersive Ads?🎬
#Advertising industry has forever battled with people’s attention span.
Over 40% of digital ads are viewed for less than 2 seconds⏱️.
The latest in the series of innovation in advertising is #TikTok’s AR Brand Effect ads coming in Q3 2020.
This ad format will allow users to add interactive visual effects🎭 from advertisers to their videos that interact with the physical environment around them.
This means that you don't just see an ad, you play🎮 with it.
60% of TikTok users are creators & have limited resources to play with.
In such a scenario, AR Ad elements like a car🚕, electronics item etc could become great props for their videos.
Research suggests that an interactive ad has 32% more memorability & has 3x higher conversion rates📊.
These AR ads if cost-efficient might just solve brand recall issues for many advertisers.
Although this ad format was first introduced by Snapchat with its Snapchat Lens📸, we believe that Tiktok with its 800Mn active users could bring AR out of the world of gimmick & into the world🌏 of real.