Lovemark

There are some who never misses a chance to watch an SRK movie no matter how bad the reviews are.
 
 Why?
 

♥️ Because they are hardcore SRK fans
 

Why do people buy an Apple iPhone when there are similar items available at the best price?
 
 ♥️ Because they are emotionally associated with the #brand
 
 💡Both these are an example of Lovemark❤️!
 
 Coined by Kevin roberts in 2004, it refers to customers are not just clients but passionate fans
 

⏩ How to achieve it?
 
 🧮Love mark = Mystery+Sensuality+Intimacy
 
 🕵️‍♂️Mystery: Brands have to keep telling stories & surprising customers overtime
 
 🌶️Sensuality: You have to reach audience using a good design which will be captured through sight, audio branding and the likes
 
 👩‍❤️‍👨Intimacy: You should make customers feel at home, a feeling of comfort, trust & satisfied with your products.

🍷A classic example of a #Love mark would be Coca-Cola’s “Open Happiness” campaign.
 
 It is delivering #Happiness in unexpected and innovate ways to engage with people anywhere & everywhere.
 
 With this one of a kind campaigns, the consumers were pleasantly surprised (Mystery √), struck the (Sensuality √) chord with a hug and made them feel at ease by sharing a coke (Intimacy √).