Mascot Marketing

We all know “Zoo-zoo” & "Pug"; Mascots for Marketing Vodafone services.

Be it, adults, or children, everyone recognizes The Walt Disney Company due to Mickey Mouse.

Amul (GCMMF)due to the Amul girl is a hand-drawn cartoon of a young Indian girl dressed in a polka-dotted frock with blue hair & a half pony tied up.

The study, which used data from the Institute of Practitioners in #Advertising 2017-18, found that marketing campaigns including a mascot are 37% more likely to increase market share.

What are #Brand Mascots?

These are the characteristic figures which help people better remember the brand & product.

They act as a “spokes character” which endorses your company on a personal level.

Pros:

Brand Awareness

Create a Positive Image

Reflects Brand values & personality

Mascots are hard to ignore

Helps in Brand Recall & recognition

Friendly image.

Mascots entertain & engage.

Cons:

It takes a lot of time to create a personality.

Sometimes, people have an adverse reaction to the brand mascot.

For example, the 2012 London Olympics received a great deal of ridicule for their mascots, which some found creepy.