We all know “Zoo-zoo” & "Pug"; Mascots for Marketing Vodafone services.
Be it, adults, or children, everyone recognizes The Walt Disney Company due to Mickey Mouse.
Amul (GCMMF)due to the Amul girl is a hand-drawn cartoon of a young Indian girl dressed in a polka-dotted frock with blue hair & a half pony tied up.
The study, which used data from the Institute of Practitioners in #Advertising 2017-18, found that marketing campaigns including a mascot are 37% more likely to increase market share.
What are #Brand Mascots?
These are the characteristic figures which help people better remember the brand & product.
They act as a “spokes character” which endorses your company on a personal level.
Pros:
Brand Awareness
Create a Positive Image
Reflects Brand values & personality
Mascots are hard to ignore
Helps in Brand Recall & recognition
Friendly image.
Mascots entertain & engage.
Cons:
It takes a lot of time to create a personality.
Sometimes, people have an adverse reaction to the brand mascot.
For example, the 2012 London Olympics received a great deal of ridicule for their mascots, which some found creepy.
