Online Marketing Compendiums

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Marketing Compendium

We have curated 150+ Marketing concepts in a single easy to read compendium and are making it available for free.

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Topics (Index)

1. Fundamental concepts of Marketing, Sales and Product Mix.

2.Segmentation, Targeting and Positioning (STP) for brands.

3. Learn Product Mix from the portfolio of Xiaomi, ITC, Tata and more.

4. Basics of Sales & Distribution (FMCG/FMCDs)

5. Type of Advertising (ATL/BTL/TTL)

6. Strategy Frameworks (Click for SWOT / BCG / Ansoff)

7. Types of Pricing Strategies.

8. B2B Marketing & Sales Funnel.

9. Product Life Cycle (PLC) analysis.

10. Basics of Branding. Concept of Brand Prism (Kapferer theory).

11. Best of Brand Rivalry.

12. Brand Archetype (Personality of the brand).

13. Rural Marketing.

14. Emotional Marketing.

15. Cause Marketing.

16. Meme Marketing.

17. What is Co-branding?

18. Concept of Planogram.

19. Surrogate Marketing.

20. AIDA Framework in Copywriting.

21. Framing concept in Marketing.

22. Problems with Brand Cannibalization.

23. What is Service Marketing?

24. Seven (7) Types of Digital Marketing

25. Principles of Digital Marketing.

26. Basics of Startup eco-system.

27. Important concepts about E-commerce ecosystem.