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Marketing Compendium
We have curated 150+ Marketing concepts in a single easy to read compendium and are making it available for free.
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Topics (Index)
1. Fundamental concepts of Marketing, Sales and Product Mix.
10. Basics of Branding. Concept of Brand Prism (Kapferer theory).
13. Rural Marketing.
15. Cause Marketing.
16. Meme Marketing.
23. What is Service Marketing?
26. Basics of Startup eco-system.
27. Important concepts about E-commerce ecosystem.
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