What is Framing Effect?
Framing effect is a cognitive bias in which the brain makes decisions based on the way of information is presented to it. Marketers make use of this effect to influence the purchase decisions of their audience.
Ever entered a store looking for a sugary snack and ended up buying a chocolate that
claimed to have ‘30% less sugar’ ?
Congratulations! You have been a prey to the Framing Effect!
Frame 1 : Gain
The Gain frame highlights all the potential benefits that a customer can get while using a particular product.
Frame 2 : Loss
The Loss frame such as scarcity or Fear of Missing Out prompts the customers to purchase a brand’s products.
Frame 3 : Statistics
A statistical frame can support your brand’s argument in the most convincing manner and builds customer trust.
Frame 4: Emotions
An emotional frame is used by the brands to stress upon the importance of how their product can make its customers feel differently.