What is Canva? Canva is an online graphic designing software for people who aren’t well-versed with graphic designing and/or don’t have...

SWOT Theory in simple pictorial form: Strengths: Include things that your company or project does extremely well. E.g., Key resources,...

The Ansoff matrix provides four different growth strategies: Market Penetration: • This involves increasing market share within existing...

The BCG matrix (or Growth-Share Matrix), is a planning tool used to evaluate the Strategic position of a business brand portfolio and its...

Surrogate Marketing Why don’t we have ads that says “Desh ka No.1 Whiskey” or “Have a break, have a Marlboro” ? It is because they are...

Guerrilla marketing is all about unconventional communications. These tactics need a heightened imagination put into the campaign, lot of...

What is Framing Effect? Framing effect is a cognitive bias in which the brain makes decisions based on the way of information is...

Most customers' buying decisions are driven by emotions rather than logic, which makes emotional marketing important. Emotional Marketing...

The word meme coined from a Greek word ‘mimeme’ which means "to imitate". It was first used by Richard Dawkins in his book The Selfish...

Below are the types of Cause Marketing: Volunteerism Rather than asking for a donation, businesses will ask if customers will volunteer...

COVID has brought about unprecedented changes in the global economy. Traditional business practices no longer hold weightage in the "new...