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SWOT Analysis - Strength, Weakness, Opportunities & Threats. SWOT Analysis of Hindustan Unilever HUL

Updated: Oct 11, 2022

SWOT Theory in simple pictorial form:

Swot analysis

Strengths:

Include things that your company or project does extremely well.

E.g., Key resources, capabilities, assets, partnerships, Brand attributes, people, strong leadership, etc.


Weakness:

Include things that your company is not doing well or needs improvements.

E.g., Shortage of skilled people, financial limitations, or lack of clearly defined USP.


Opportunities:

Includes everything you could do to grow as a company.

E.g., Tapping other markets to improve sales, and using advanced technology for better results.


Threats:

It includes things that pose a risk to the company. Anything which weakens the competitive position of the company.

E.g., Emerging competitors, financial risks, changes in regulatory law, etc.



2X2 Matrix of SWOT with 4 often overlooked variables:

•We have 2 axes here, on X-Axis we have Helpful & Harmful and on Y-Axis we have Internal and External.


•Most people overlook or forget about the Y-Axis. Do remember that Strengths & Weaknesses are Internal and Opportunities & Threats are External.


SWOT Analysis of Unilever:


Strengths:

• Extensive distribution network in Deep rural geographies.

• An Innovative FMCG company.

• High brand recall among consumers.

• Products with a presence in over 20+ consumer categories.

• Quality of Human Resources.


Weakness:

• A High number of portfolios makes it difficult to focus.

• Slow to pivot and less agile compared to startups.

• Portfolio of Oral care & deodorant segment losing market share.


Opportunities:

• M&A to strengthen the brand.

• Increasing purchasing power of people thereby increasing demand.

• Rise of Internet economy via hyperlocals like BlinkIt, Zepto, Etc.

• Extraction from Modern Trade channels like Dmart, JioMart, etc.


Threats:

• Competition from D2C (Direct to consumer) startups like BSC, The Man Company, Beardo, etc.

• Competition from new players like Patanjali & Joy.

• Private labels of Modern Trade such as Snac Atac from Jio, Tasty Treat from BigBazaar, etc.

• Market Saturation.



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