SWOT Analysis - Strength, Weakness, Opportunities & Threats

Swot analysis


Include things that your company or project does extremely well.

E.g. Brand attributes, people, strong leadership etc.


Include things that your company is not doing well or needs improvements.

E.g. Shortage of skilled people, financial limitations or lack of clearly defined USP.


Includes everything you could do to grow as a company.

E.g. Tapping other markets to improve the sales, using advanced technology for better results.


Includes things that pose a risk to the company.

E.g. Emerging competitors, financial risks, changes in regulatory law etc.

SWOT Analysis of Unilever :


• Extensive distribution network.

• Innovative FMCG company.

• Brand visibility.

• Products with presence in over 20 consumer categories.


• Limited market share due to presence of strong FMCG brands.

• Faced controversies like skin lightening cream.

• Market Saturation.


• Improve penetration in low performing portfolio such as Oral Care & Deodorants.

• M&A to strengthen the brand.

• Increasing purchasing power of people thereby increasing demand.


• Competition from local products like Patanjali.

• Increasing competition amongst other FMCG companies.

• Portfolio such as Oral care & deodorant segment losing market share.

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