SWOT Theory in simple pictorial form:
Strengths:
Include things that your company or project does extremely well.
E.g., Key resources, capabilities, assets, partnerships, Brand attributes, people, strong leadership, etc.
Weakness:
Include things that your company is not doing well or needs improvements.
E.g., Shortage of skilled people, financial limitations, or lack of clearly defined USP.
Opportunities:
Includes everything you could do to grow as a company.
E.g., Tapping other markets to improve sales, and using advanced technology for better results.
Threats:
It includes things that pose a risk to the company. Anything which weakens the competitive position of the company.
E.g., Emerging competitors, financial risks, changes in regulatory law, etc.
2X2 Matrix of SWOT with 4 often overlooked variables:
•We have 2 axes here, on X-Axis we have Helpful & Harmful and on Y-Axis we have Internal and External.
•Most people overlook or forget about the Y-Axis. Do remember that Strengths & Weaknesses are Internal and Opportunities & Threats are External.
SWOT Analysis of Unilever:
Strengths:
• Extensive distribution network in Deep rural geographies.
• An Innovative FMCG company.
• High brand recall among consumers.
• Products with a presence in over 20+ consumer categories.
• Quality of Human Resources.
Weakness:
• A High number of portfolios makes it difficult to focus.
• Slow to pivot and less agile compared to startups.
• Portfolio of Oral care & deodorant segment losing market share.
Opportunities:
• M&A to strengthen the brand.
• Increasing purchasing power of people thereby increasing demand.
• Rise of Internet economy via hyperlocals like BlinkIt, Zepto, Etc.
• Extraction from Modern Trade channels like Dmart, JioMart, etc.
Threats:
• Competition from D2C (Direct to consumer) startups like BSC, The Man Company, Beardo, etc.
• Competition from new players like Patanjali & Joy.
• Private labels of Modern Trade such as Snac Atac from Jio, Tasty Treat from BigBazaar, etc.
• Market Saturation.
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