SWOT Analysis - Strength, Weakness, Opportunities & Threats


Swot analysis

Strengths:

Include things that your company or project does extremely well.

E.g. Brand attributes, people, strong leadership etc.


Weakness:

Include things that your company is not doing well or needs improvements.

E.g. Shortage of skilled people, financial limitations or lack of clearly defined USP.


Opportunities:

Includes everything you could do to grow as a company.

E.g. Tapping other markets to improve the sales, using advanced technology for better results.


Threats:

Includes things that pose a risk to the company.

E.g. Emerging competitors, financial risks, changes in regulatory law etc.


SWOT Analysis of Unilever :

Strengths:

• Extensive distribution network.

• Innovative FMCG company.

• Brand visibility.

• Products with presence in over 20 consumer categories.


Weakness:

• Limited market share due to presence of strong FMCG brands.

• Faced controversies like skin lightening cream.

• Market Saturation.


Opportunities:

• Improve penetration in low performing portfolio such as Oral Care & Deodorants.

• M&A to strengthen the brand.

• Increasing purchasing power of people thereby increasing demand.


Threats:

• Competition from local products like Patanjali.

• Increasing competition amongst other FMCG companies.

• Portfolio such as Oral care & deodorant segment losing market share.


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