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MarkeTEAing: How marketing made TEA, an integral part of India

It is more than just a brew; for most Indians, it’s a wakeup call. From high-end bistros to every street corner, it’s one ubiquitous...

What is a Brand Audit? How to perform an Audit?

A brand audit is a checkup that evaluates your brand's position in the marketplace, its strengths and weaknesses, and how to strengthen...

The Brand IPL – Indian Premier (Paisa) League

It was the year 2007, the year when India was out of the 50 over world cup in the League stage. Zee Entertainment Enterprises launched...

The Floating Country

In 1972 this utopian dream was tried by Michael Oliver, creating an island close to the island of Tonga. The island was called The Republic

Why Starbucks Failed in Australia?

It becomes very important for global brands to adapt to the local culture of the country they are deciding to expand in, otherwise, it...

Emotional Marketing- An Effective Strategy during COVID

COVID has brought about unprecedented changes in the global economy. Traditional business practices no longer hold weightage in the "new...

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