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Brand’s Catch-22: Crash the Party or Host Your Own?
In the grand masquerade of modern marketing, every brand must choose its dance — to crash the party with bold defiance or host its own with quiet grace. The Mamaearth–Lakmé duel rekindled this eternal dilemma: chase instant fame through audacious rivalry, or craft a timeless legacy through authenticity. From Pepsi’s playful jabs to Apple’s serene confidence, the choice defines not just strategy-but soul.
Oct 56 min read
The Infamous Phoebus Cartel: Inception of Planned Obsolescence | The Lightbulb Conspiracy
Detailed article on Phoebus Cartel & the
beginning of Planned Obsolescence.
This article dives deep into:
1. The history of the Phoebus Cartel.
2. How did planned obsolescence become a business model?
3. The ethical and strategic dilemmas it creates.
4. What MBA students and marketers can learn today.
5. Case studies and emerging sustainable alternatives.
6. Actionable insights for future marketers.
Jun 296 min read
How do you measure the effectiveness of your planogram strategy? Parameters or metrics to measure your planogram plan in an FMCG.
Detailed discussion about quantifying the executed planogram in terms of Money, Inventory saving and customer happiness using 9 key metrics.
Jan 265 min read
Planogram | The Science of shelf-planning in FMCG & Modern Trade Stores Updated 2025
In this article, we will discuss the concept of a Planogram, the optimization method to create an effective planogram, metrics to...
Jan 163 min read
INDIA’S MRP (maximum retail price) PROBLEM: Why will it never be solved?
Hi, I am Gunjan and in this article, we will discuss the Maximum Retail Price or MRP in India. We will focus on deciphering the...
Sep 10, 20244 min read
Product Packaging | The Silent Salesman | Importance of Packaging in FMCG
This article will discuss the importance of Packaging from a Marketing/Consumer perspective. FMCG Case Study-based learning.
Jun 30, 20249 min read
Brand Strength Vs. Distribution Strength | The quintessential Egg & Chicken story of an Indian FMCG market
We will unwrap various factors of Brand & distribution to conclude what needs to be prioritized for a brand under the microscope.
May 26, 20249 min read
Sales Incentive Plan in India FMCG | Sales Incentive Program Explained for Indian Context
In this article, we will attempt to demystify the incentive structure in a typical FMCG / FMCD / Telecom or any sales-driven organization.
Feb 4, 20249 min read
FMCG Undercutting / Rate Issues: Biggest Bane of Sales
After joining a sales team, the most challenging part is to fight rate issues in the market. You will find few Gyaani (Omniscient)...
Jan 10, 20247 min read
Marketing Strategy of Volvo | A Brand Built on Safety, Strength & Style | Detailed Analysis
In this comprehensive article, we will talk about marketing, branding, advertising & strategy of the Volvo brand of Cars & automotive.
Dec 29, 20238 min read
Case Study of Energy Drink Market in India | Analysis Red Bull, Monster & Sting | Rise of Sting
This article we will discuss Indian Energy drink landscape, chemistry of energy drink, STP analysis of energy drink.
Aug 15, 20236 min read
Marketing Strategy of Vaseline brand | Story of a 150-year-old skincare brand | Petroleum Jelly
In this comprehensive article, we will talk about marketing, branding, advertising & strategy of HUL (Unilever) brand Vaseline. We will...
Oct 29, 20225 min read
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