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When Promotion Becomes Product

There have been some happy accidents in the field of marketing where marketers have been caught off guard and Couldn’t predict Customer b...

Vegetarian Meat: A fad or reality?

If I were to offer you plant-based meat to eat, what would be your first reaction? You’d be surprised to listen about a term that is an o...

Five Years to a $ 1 Billion: The Dollar Shave Club Story

Having just been laid off, a New Yorker, Michael Dubin packed his bags and moved to Los Angeles with no job and no plan. One fine day an ...

Impact of Xiaomi after Narendra Modi's “Vocal for Local” Mantra (Post-Facto-Analysis)

Xiaomi is the Chinese Smartphone that has a presence in 90 locations across the world and commands a strong foothold in India. According ...

A Brief and Curious Enquiry Into Moment Marketing

Let your audience do the work for you Moment Marketing is, quite literally, capitalizing on a moment. When you are able to make your mess...

How Startup/Entrepreneur don't let adversity stop them

What if I say, I could teach you the basics of Projectile motion by just making you imagine how MS Dhoni hits his very famous "helicopter...

Advertisements: Breaking Social Norms, Spreading Smiles!

Let’s take up time travel for a few minutes. Shall we? Imagine it is the 1980s. People are living in harmony, faces suffused with smiles...

The Consolidation Curve, how businesses move towards Oligopoly

In the fight of David v/s Goliath, the Goliath wins. That is a truth about Industries. Be it Google, Microsoft, Amazon, etc.

What is Hyperbolic Discounting? How Marketers using "Instant Gratification" as a tool?

This article is about Hyperbolic Discounting & how companies (marketers) make use of Instant Gratification to lure in consumers.

The Rise and Fall of Nirma

A little girl clad in a frilly white dress, twirling her way into a pack of detergent, to the tune of a distinctive, catchy jingle “Washing

PayPal Mafia – The Mafia of Silicon Valley

You must have heard about Punjabi Mafia, American Mafia, Puerto Rican mafia, Albanian Mafia and many more, in short, the term “Mafia” is ...

Business Lessons from Hindustan Unilever Limited (Better known as "The CEO Factory" of India)

Yesterday I completed "The CEO Factory" by Sudhir Sitapati & my mind is still musing about all the practical things taught by this book. ...

Brand Sentiment Analysis

“It is important to measure your brand health regularly” Sentiment analysis is the process of retrieving information of consumer perceptions

Intel Inside: Creating A Brand For An Invisible Product

How to make a product that is invisible, popular among the masses? This is the story of how Intel built a brand a commodity.

Reliance Industries: Achieving holy trinity of General Trade, Modern Trade & Ecommerce

They said it was like comparing apples to oranges and oranges to pineapples. East is east, and West is West, and never the twain shall me...

The real king of the Indian Smartphone market

Oppo, Vivo, One Plus, and RealMe have a single parent company which is Dongguan-based BBK Electronics.

How producers, distributors & multiplexes are going to survive COVID19?

This article gives you details about finance & distribution of a bollywood movie. We will explain entire value of chain or movie making incl

Lay’s Marketing Strategy

All of us would have gobbled a packet of Lay’s chips, but do you know it has been 88 years since it has started serving flavored potato c...

Ramdev, The FMCG Baba of India

Ramdev – the yoga guru seldom seen doing Pranayam on Aastha TV can be mistaken as any other popular guru in the country. But the truth is...

Non-Alcoholic beer: A fad or here to stay?

The global non-alcoholic #beer (NAB) market is expected to reach $7.3bn by 2024, growing at a CAGR of 8.28% from 2019-24.

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