When Promotion Becomes Product

There have been some happy accidents in the field of marketing where marketers have been caught off guard and Couldn’t predict Customer behavior in the slightest. I submit to you, through this article, a series of stories (which may or may not be true, I’ll let you be the judge of that) which demonstrate how in the pages of history, Few brands’ opportunisms ended with them achieving accidental success.


Story 1: Michelin Tyres