Feb 49 minSales Incentive Plan in India FMCG | Sales Incentive Program Explained for Indian Context In this article, we will attempt to demystify the incentive structure in a typical FMCG / FMCD / Telecom or any sales-driven organization.
May 28, 20211 minTop 10 Advertising Accounts in IndiaThe Indian Advertising landscape has been dominated by FMCG giants like Unilever, Reckitt Benckiser, P&G, etc. While other categories are...
Feb 12, 20215 minWhen Promotion Becomes ProductThere have been some happy accidents in the field of marketing where marketers have been caught off guard and Couldn’t predict Customer...
Sep 26, 20205 minThe Rise and Fall of NirmaA little girl clad in a frilly white dress, twirling her way into a pack of detergent, to the tune of a distinctive, catchy jingle “Washing