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Vegetarian Meat: A fad or reality?

If I were to offer you plant-based meat to eat, what would be your first reaction? You’d be surprised to listen about a term that is an o...

A Brief and Curious Enquiry Into Moment Marketing

Let your audience do the work for you Moment Marketing is, quite literally, capitalizing on a moment. When you are able to make your mess...

5 Marketing Lessons from Sarabhai Vs Sarabhai

While most of the Indian television shows now have become parody worthy, there have been few which have etched their memories in our minds.

Brand Sentiment Analysis

“It is important to measure your brand health regularly” Sentiment analysis is the process of retrieving information of consumer perceptions

Place Marketing: How to brand Cities?

A product can be a brand, so can a celebrity. But what about a city – of bustling streets and important landmarks, the culture and the lifes

Guerilla Marketing

How do you feel when you're surprised by an ad for a #brand in an unexpected place? Delights you, isn't it?

Product placement: The art of subtleness

Product #placement is a modern marketing #strategy for brands to reach their target audiences without using "traditional #advertising

Brand Activism

A 2018 Edelman study demonstrated that 59% of consumers buy into a brand as they believe in its mission and vision.

Neuro Marketing

What if marketers could take a peek inside your brain, tinker with mental associations, & weaponize that data to make you buy?

Mascot Marketing

We all know “Zoo-zoo” & "Pug"; Mascots for Marketing Vodafone services. Be it, adults, or childr

Psychological Pricing

Domino's🍕 sell combo packs 25% more than regular meal. Myntra recent EORS attracted 3.5 million shoppers & sold over 10 million items in 4

Scarcity Marketing

Swift Dzire sells a lot more than its competitors. While many factors contribute to that, one is - a sense of making the right choice.

Marketing for Plus Size

While we’re looking at increasing#inclusivity &#diversity, there’s a segment in India that was neglected for a long time –#PlusSizeFashion.

Lovemark

There are some who never miss a chance to watch an SRK movie no matter how bad the reviews are. Why? Because they are hardcore SRK fans

Brand Propaganda

#Advertising📺 and#Propaganda❌ make strides hand in hand. Both complement each other and add muscles to the overall impact on the populace.

Community Marketing - A focus on customer retention

Increasing customer retention by 5% increases profits by up to 25%. No wonder brands focus a lot on their retention strategies

Greenwashing: Selling the Green Facade

A 2015 Nielsen poll showed that 66% of consumers were willing to pay more for “green” products.

Framing effect - The white lie of packaging?

Did you notice nowadays many products are marked as: 70% Fat-free 80% Gluten Free 60 % Less Sugar

Blue Ocean Strategy - An uncontested market space

In 2006 Nintendo implemented the Blue Ocean #Strategy in the form of the Nintendo Wii.

Cause Marketing - Winning hearts, minds and customers?

Why do brands invest in cause marketing? It increases brand loyalty, 80% of global consumers agree that business must play a role.

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