Marketing Strategy of Canva & How is Canva slowly killing Microsoft PowerPoint?

What is Canva?

  • Canva is an online graphic designing software for people who aren’t well-versed with graphic designing and/or don’t have the funds to hire a graphic designer for their various business needs.

  • It has a pretty decent free version that has enough capabilities to design presentations, social media posts, banner ads, catalogs, thumbnails & a lot more things.

  • What's great about Canva is the ease of use & the very user-friendly interface. You don't need to have any formal training in design to make a great Canva presentation.

“In short, if you find it hard to work on PowerPoint or Photoshop (or find it expensive), Canva is an easy alternative with moderate capabilities.”

Before we delve into the analysis of Canva's success, let us first understand why platforms like Canva exist & how they can change the world as we know it.


Let's check out the annoying phenomenon of the corporate world: Death by PowerPoint

What is a “Death by PowerPoint”?



  • PowerPoint requires the user to be highly skilled at graphic designing & unfortunately, not many of us are that skillful designer.

  • When these bunch of unskilled corporate professionals/students design ton presentations, it creates a huge pile of "Death by Powerpoint".

  • Key contributors to death by PowerPoint include confusing graphics, slides with too much text, and presenters whose idea of a good ppt is to read 40 slides out loud.


  • To save the audience (spectator) from this bunch of unskilled professionals/students' presentations, we have got a software like Canva.

  • Canva makes Professional-looking graphics without having to have a graphic design degree. Its free version has over 100K templates to work, which is good enough for everyday work.

  • Thousands of free Templates make PPT/posters making easy. Apart from PPT templates, Canva has templates for almost any kind of graphic usage.

Below are features that helped Canva become a hit (Why users love Canva?)

1. Predefined sets for all your social media needs:

  • Whether you want to make an Instagram post or a YouTube thumbnail or a Tik-Tok video, Canva has a predefined template with perfect resolution for you ready.

  • Also, in each category, there are multiples templates that you can quickly personalize for your needs.

  • This feature makes your content creation easy & fast.


2. Brand kit (available at Pro.)

  • Most companies have a selected palette of colors, logos, headlines, and fonts.

  • Canva's brand kit feature makes it easy for companies to make sure all the content they create on Canva has a uniformity of brand elements.

  • Here you need to upload all your brand elements & Canva personalize templates & colors as per your brand's need.


3. A killer smartphone app: