The Curious case of Negative Influencing | When Influencer turns against your brand.

Kylie Jenner, Ronaldo, Elon Musk -

what do all these people have in common ?

Other than being super famous, their ‘small’ actions have got scandal to the doorstep of some of the biggest brands, due to their immense influence.

‘Influencers’ are trending nowadays- standing up for what they believe in and voicing their