MarkeTEAing: How marketing made TEA, an integral part of India

Updated: May 22, 2021

It is more than just a brew; for most Indians, it’s a wakeup call. From high-end bistros to every street corner, it’s one ubiquitous drink that most Indians live-by. No morning can start without it, conversations weave around it and even our Prime Minister chooses to speak to us over it!