What is Marketing?

Updated: Jun 26, 2021

Marketing is meeting consumer demands profitably. It starts by identifying a gap in the Market- something for which there is an inert need/want that isn’t sufficiently met.

Marketing works its way from here to build a product or a service that meets those needs and wants.

Marketing covers broad areas ranging from finding the right Target Group (TG) to pricing and communication strategies.

For now, Understand that a successful marketing execution brings prospects to you (its Pull strategy).


Wework Marketing

A great example of identifying gaps in the Market is We Work.


We Work changed the real estate industry by making it possible for customers to rent co-working spaces without having to worry about the infrastructure and support staff at a very reasonable price.

They pioneered a “space-as-a-service” membership model

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