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Introduction to Brand Rivalry


Introduction to Brand Rivalry

What is Brand Rivalry?


It can be defined as the competition between brands offering a similar line of products to the same target audience at similar prices with the goal of increasing market share and overall revenue.

Brand Rivalry

Types of Rivalry


Win Potential Customers

To win potential customers


• The idea is to win new potential customers who haven't bought your or your competitors' products yet.





Win rival's Customers

To win rival’s customers


  • The idea is to win the rival's customers whilst preserving the brand’s original customers




Win Sales from shared customers


To win sales from shared customers


  • The idea is to win a large share of sales from customers that have subscribed to multiple providers



Famous brand rivalries


Visa vs Master Card

VISA vs Master Card


Ever since plastic money made its way into people's lives, these two financial service providers have been giving competition to each other head-on.


Marvel vs DC

Marvel vs DC


These two companies took their rivalry to another level by publishing a comic series named ‘Marvel vs DC’ to show open rivalry between the superheroes. Famous brand rivalries



McDonald’s vs Burger King

McDonald’s vs BurgerKing


Serving the same customers at similar prices, Burger King and Mcdonald's have taken a dig at each other time and again, especially over their hamburgers.



Coke vs Pepsi

Coke vs Pepsi


With their innovative marketing campaigns, these two famous soft drink giants are able to attract customers even after the customers’ focus shifted towards healthier drinks




Benefits of Brand Rivalry


Builds Loyalty

Builds Loyalty


Rivalrieshelpbrandsgetcustomerstakeitsside and discourages them from using competitors products



Gains sympathy

Gains sympathy


Rivalries help smaller brands or start-ups get sympathy votes from their customers






Attracts attention


Attracts attention


If a rivalry becomes controversial, it brings in free publicity and word of mouth promotion





Drawbacks of Brand Rivalry


Competitor benefits

Competitor benefits


Rivalries can also provide visibility to a brand’s competitor which can give them attention.


Competitor improvement



Competitor improvement


Rivalries increase your competitors’ brand awareness even if you’re pointing at its flaws.



Awakening sleeping brands

Awakening sleeping brands


When brands bite more than they chew, they can even lead to the awakening of the sleeping brand












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