What is Brand Rivalry?
It can be defined as the competition between brands offering a similar line of products to the same target audience at similar prices with the goal of increasing market share and overall revenue.
Types of Rivalry
To win potential customers
• The idea is to win new potential customers who haven't bought your or your competitors' products yet.
To win rival’s customers
The idea is to win the rival's customers whilst preserving the brand’s original customers
To win sales from shared customers
The idea is to win a large share of sales from customers that have subscribed to multiple providers
Famous brand rivalries
VISA vs Master Card
Ever since plastic money made its way into people's lives, these two financial service providers have been giving competition to each other head-on.