Introduction to Brand Personality


Introduction to Brand Personality

Brand personality


To know about Brand Personality, first, you have to know:

What is personality

Combination of characteristics that form an individual’s distinctive character, in short, an identity. A brand is also an identity at the end of the day, something about the brands that we connect with.


Brand personality

You must have heard people say that they ❤️ 'love' Coca-Cola, or 'can't live without 📱Apple’s iPhone, won't buy ketchup from anyone, but Heinz



80 % of us make decisions before we’re rationally aware of them. Instead, our feelings for specific companies are based around one very important concept: our archetype. More precisely, they come from the personality as our ‘archetype’.



" When properly identified, brand archetypes

will reflect the personality of brands and serves to better align personality type with

specific customer personas "

Brand personality

12 Brand Archetypes

12 Brand Archetypes


12 Brand Archetypes Explained
12 Brand Archetypes Explained

Campaigns Example

Campaigns Example