Jul 4, 20201 min
Gunjan “Can Big Data be beautiful? “
Swiggy “Hold my Beer 🍺 “
Idea 💡
Swiggy created customer appraisals out of buying behaviour of entire year's purchases.
Why customers loved ♥️ it?
✅ Who won’t fall in love with their Food Dashboard
✅ Personalisation communicated in the most innovative manner
KPI measured?
⏩ Savings done on Swiggy
⏩ Radar Map of cuisines & restaurants
⏩ Orders received
Campaign's Success:
🏆 7% Click through Rate (CTR) against 2.5% industry standard
🏆 25% mail opening rate against 13% Industry standard
Download Swiggy Deck here: