Every second, 4,600 food portions are prepared with Maggi across the world
Every minute, 100 tons of fresh ingredients (meat, vegetables, rice) added to Maggi meals
Every hour, Maggi delivers 900,000 portions of vegetables to consumers through its products
Originated in 1886 in the beautiful snow-clad mountains of Switzerland, Maggi has created innumerable moments for generations.
Julius Maggi created a recipe to add taste to a meal in 1947 which was later acquired by food giant Nestle.
Maggi successfully expanded its product line by making variants such as Atta, Chicken, Masala, Mushroom Maggi & product length to Sauces, Soups, Porridge & Masala.
In 2020, with revenue of $93.1 B Nestle is ranked 13th by Market value in Forbes Global 2000 & standalone Maggi contributes to 25% of revenue.
Back in 2008, the brand launched the “Me & Meri Maggi" campaign –resulted in huge engagement with 30K people sharing their maggi stories.
While Relaunching Maggi in India in 2016, Nestle Launched a mass media campaign with #WeMissYouToo slogan.
It touched nostalgic chord & did our patch-up with Maggi!
98% of what Nestle sells in India is ‘Made in India’