top of page

Samsung vs. Apple - Clash of the Titans?

Updated: Jul 9, 2020

At a 2010 press conference, Steve Jobs called Samsung phones “Hummers” & outright declared that “nobody would buy big phones

Samsung's response to Apple

Within a year, Samsung made a heavily-researched strategy to improve brand power. Thus began the Marketing War of witty ads, patent violations & trolling.

Saying “The next big thing is already here”, Samsung promoted GalaxyS2 by taking a dig at Apple fanatics who’d wait in long queues for the next release. This commercial turned them into one of the fastest-growing brands on FB, with over 26 million fans in 16 months.

When Apple gave in to the ‘big screen’ fad & released iPhone6 claiming they were “bigger than bigger”, Samsung threw Steve’s comment back at them with “Guess who changed their minds?”

Apple promoting iPhone 6 with big screen size

Although not a direct attack on Samsung, it is worth noting that Apple tried to hit back at Android promoters amid privacy concerns, with “What happens on your iPhone stays on your iPhone” – a clever play on the classic Vegas line.

More recently, when Android texts appearing as green on an iPhone allowed Apple users to ridicule others, Samsung fought back with #greendontcare & a GIPHY page of comebacks.

Regardless of quality & specs, who do you think is winning the marketing game in an overcrowded smartphone market?

Samsung's ad against bent iPhone

Samsung's ad for Galaxy S3

Samsung's ad against bent iPhones

22 views0 comments


bottom of page