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The Sales Funnel Stages & Strategies


Digital Marketing Funnel:

  • Engagement : This stage of the digital marketing funnel is concerned with ensuring that customers’ interactions with your brand are positive and that they’re open to future interactions.

  • Education : It is specifically, helping potential customers realize that they have a problem that you can solve for them.

  • Research : At this point, marketing still isn’t focused on selling a product, but rather on helping customers identify how they can benefit from solving the problem.

  • Evaluation : Customers may be looking at multiple competing solutions to their problem, so your focus should be on showing customers why your product is their best solution.

  • Justification : The justification stage is about finding ways to overcome objections, obstacles, or inertia. Perhaps the customer isn’t the one with the ability to make buying decisions.

  • Purchase : The purchase stage is all about the sale.

  • Adoption : Adoption, the first post-purchase stage of the digital marketing funnel, necessitates making good on your promises, so that the customer has a good experience with your product.

  • Retention: Satisfied customers become repeat customers. To retain customers, give them help when they need it and provide them with educational materials on how to get the most out of your product.

  • Expansion: This might mean selling customers additional products or services, upgrading their service, or getting them interested in a completely different product that solves a different problem.

  • Advocacy : Extremely satisfied customers can help you expand your customer base further. They become brand advocates and do part of the work of selling your product to their peers, colleagues and friends.

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