Advertising & Promotion Spending of FMCG Companies

Hindustan Unilever is a Juggernaut🚀 of Topline but not so much when it comes to efficient 🎯advertising.




We did research on some 16 popular companies in the FMCG segment & got some pretty interesting insights.


Below are our insight bullets:


Britannia Industries Limited knows how to spend Advertising & Promotion budget. It earns some 23.8 Rs. for every Rs. on advertising.


Nestlé, Patanjali Ayurved Limited, Dabur India Limited earn 14-17 Rs. Per Rs. on A&P is also above average 11.8 Rs.


NOTE ⚠️: Apart from advertising efficiency, few important factors such as Manufacturing efficiency, Distribution strength, Global raw material pricing play a final role in Revenue & Operational profit.



What's your favorite FMCG ad? 🎙️


Get this post on mail📬: HERE



#FMCG#Advertising#Branding#Marketing#Sales#infographics

© All rights reserved by Marketing Weekly

  • LinkedIn
  • Instagram
  • Twitter