โ๐๐ค ๐๐๐ฉ ๐ฉ๐๐ ๐๐ช๐ก๐ก ๐ซ๐๐ก๐ช๐ ๐ค๐ ๐๐ค๐ฎ ๐ฎ๐ค๐ช ๐ข๐ช๐จ๐ฉ ๐๐๐ซ๐ ๐จ๐ค๐ข๐๐ค๐ฃ๐ ๐ฉ๐ค ๐๐๐ซ๐๐๐ ๐๐ฉ ๐ฌ๐๐ฉ๐.โ โ Mark Twain
Asian Paints is one of the very few companies that is truly standing for their employees in this tough time.
๐๐ฟ๐ฎ๐ป๐ฑ ๐๐๐ถ๐น๐ฑ๐ถ๐ป๐ด: Started in 1942 by 4 friends in Mumbai, after a ban on imported paints & went on to become market leader in 1967. R.K. Laxmanโs creation of brand ambassador โGattuโ aided long-lasting brand recall while fresh campaign helped Asian paints to remain relevant amongst modern buy. Latest ad featuring Ranbir Kapoor for Ultima Protek campaign of โAbhi to Aur Chalegaโ was an instant hit & even meme were being made out of it.
๐๐ฎ๐๐ ๐ณ๐ผ๐ฟ๐๐ฎ๐ฟ๐ฑ ๐๐ผ ๐๐ผ๐๐ถ๐ฑ๐ญ๐ต ๐ฒ๐ฟ๐ฎ:
How will an increase in salary will help Asian Paints? Answer lies in Employer branding. It is simply an attractiveness index of any company.
โ๏ธBetter candidates
โ๏ธLow attrition
โ๏ธHigher productivity
โ๏ธCommitted channel partners
โ๏ธCustomer respect
๐๐๐ฟ๐ป๐ถ๐ป๐ด ๐พ๐๐ฒ๐๐๐ถ๐ผ๐ปโ Is it okay for founders & investors to sell-off their stake at ballooned valuations while firing thousands of employees when times are tough?
