Asian Paints gave hike to employees amid Covid. Why?


“𝙏𝙤 𝙜𝙚𝙩 𝙩𝙝𝙚 𝙛𝙪𝙡𝙡 𝙫𝙖𝙡𝙪𝙚 𝙤𝙛 𝙟𝙤𝙮 𝙮𝙤𝙪 𝙢𝙪𝙨𝙩 𝙝𝙖𝙫𝙚 𝙨𝙤𝙢𝙚𝙤𝙣𝙚 𝙩𝙤 𝙙𝙞𝙫𝙞𝙙𝙚 𝙞𝙩 𝙬𝙞𝙩𝙝.” ― Mark Twain


Asian Paints is one of the very few companies that is truly standing for their employees in this tough time.


𝗕𝗿𝗮𝗻𝗱 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴: Started in 1942 by 4 friends in Mumbai, after a ban on imported paints & went on to become market leader in 1967. R.K. Laxman’s creation of brand ambassador “Gattu” aided long-lasting brand recall while fresh campaign helped Asian paints to remain relevant amongst modern buy. Latest ad featuring Ranbir Kapoor for Ultima Protek campaign of “Abhi to Aur Chalega” was an instant hit & even meme were being made out of it.


𝗙𝗮𝘀𝘁 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝘁𝗼 𝗖𝗼𝘃𝗶𝗱𝟭𝟵 𝗲𝗿𝗮:

How will an increase in salary will help Asian Paints? Answer lies in Employer branding. It is simply an attractiveness index of any company.

✔️Better candidates

✔️Low attrition

✔️Higher productivity

✔️Committed channel partners

✔️Customer respect


𝗕𝘂𝗿𝗻𝗶𝗻𝗴 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻❓ Is it okay for founders & investors to sell-off their stake at ballooned valuations while firing thousands of employees when times are tough?

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