Brands in Lockdown


Brands coping with Lockdowns!
Brands coping with Lockdowns!

Holistic customer engagement has been a mainstay of many companies’ marketing strategies. In the Covid-19 era, companies that relied on an asset-light tech-only approach found it easy to maintain customer engagement when lockdowns were imposed, doubling down on social media to maintain engagement.

👨‍👨‍👧‍👦What about businesses like Museums and Stadiums? They historically relied on the physical presence of customers. When the lockdowns deprived these businesses of engaging customers on-site, they came up with new strategies to stay relevant.


🎭The Getty museum issued a simple challenge. Participants had to re-create their favorite art using just 3 everyday objects in their homes and upload them to social media.

Getty Museum issued a challenge
Getty Museum issued a challenge
Met by patrons with an overwhelming response
Met by patrons with an overwhelming response

⚽️Premier League and La Liga, the most-watched football leagues in the world allowed select viewers to video dial-in to games and signed a deal with EA to emulate crowd noises from the FIFA20 game.

EPL engages customers
EPL engages customers

🏀⚾️ The MLB and NBA followed suit with Atlanta Braves and Dallas Mavericks offering zoom backgrounds of their stadiums to fans at home.

Sporting outfits followed suit
Sporting outfits followed suit

💃🏻The strategy became so popular it was even replicated by the English National Ballet!

Replication of ideas
Replication of ideas

Drop us your thoughts on other ways brands are engaging customers.

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