Before we proceed check graph & see how Switch is beating PS4 & Xbox since its launch in 2017. Let’s decode success of Switch using my favorite P in 4P:
𝗣𝗿𝗼𝗱𝘂𝗰𝘁
𝗣𝗮𝗿𝘁 𝟭: Hybrid Console/Handheld concept: Docked station that remain attached to your TV Screen & a handheld tablet which can be detached to docking station as per will. (This will increase perceived value of Switch)
𝗣𝗮𝗿𝘁 𝟮: Handheld-ability: It is liberating as it enables gamers to take game from couch to their bed. (This will increase available play time)
𝗣𝗮𝗿𝘁 𝟯: Joy-con & Local play: Switch has 2 Joy-cons (mini controller) attached to the mobile part. So that you & your buddy can play two-player mode. While PS4 & Xbox won’t allow offline gaming. (Switch becomes part of socializing activity)
𝗖𝗵𝗮𝗻𝗴𝗲 𝗶𝗻 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿: Experience in product differentiation create consumer behavior change. Gamers will develop habit of carrying their consoles in their pocket & using joy-cons as remote control. Such habits will be hard to beat by PS4/Xbox & that will create #Loyaltyloop in the customer journey of Switch buyers.
