Can you be as bold as Burger King?
- Jul 10, 2020
- 1 min read
Updated: Aug 22, 2020
If boldness become a brand, #BurgerKing should be its name!
How far can you go as a marketer to communicate your message?
Ask this to the marketers at Burger King who added so much onions to a #whopper that "Social Distancing" becomes impossible to ignore!
They have recently made a change in their whopper recipe, increasing onion content by 3 times.
It made me #nostalgic of a recent ad where BK put a timelapse video of how whopper deteriorate (rot) from day 1 to day 30.
Here BK wants to prove how natural their burgers are compared to McDonald's.
And these are not just two event, Burger-king has been pulling off such stunts every now and then....
What is your take on Burger-King?
Can you name any bold campaign to match ?
MyBKExperience Survey is an online customer satisfaction program designed by Burger King. Through this survey, the company collects honest feedback from guests about food quality, service, and overall dining experience to improve their restaurants.