Lay’s Marketing Strategy

All of us would have gobbled a packet of Lay’s chips, but do you know it has been 88 years since it has started serving flavored potato chip snacks to its consumers? This became the first snack food to be ever marketed on Television. Lays is also a popular brand with a worldwide footprint, producing variations that retain a strong market image due to various preferences and flavors. The potato processing industry is growing rapidly in India and the snack foods market, like potato chips, is evolving more rapidly. The market leader in this segment is Frito-Lay with over 50% market share. In India, it wa