Local-vocal Framework

World to India: “𝘾𝙖𝙣 𝙮𝙤𝙪 𝙗𝙚𝙘𝙤𝙢𝙚 𝙩𝙝𝙚 𝙣𝙚𝙭𝙩 (𝙖𝙣𝙙 𝙣𝙞𝙘𝙚𝙧) 𝘾𝙝𝙞𝙣𝙖, 𝙥𝙡𝙚𝙖𝙨𝙚❓”

Meanwhile India: “Be #Vocal for #Local”

There are 4 kind of companies: (See Document for more info)

1. Domestic owner & Domestic manufacture (#ITC)

2. Domestic owner & Foreign manufacture (#Landrover)

3. Foreign owner & Domestic manufacture (#CocoCola)

4. Foreign owner & Foreign manufacture (#Apple)

Modiji wants you to buy No. 1 & 3. Reason is decrease in Import & increase in GDP That’s enough economics for a day.

Let’s talk marketing now.

For companies 1 & 3:

✅ Embrace “Made in India” narrative & it will propel growth

✅ If your brand name is like #PeterEngland””, then start awareness campaign. Also start a parallel brand & build revenue around that if Peter England fails.

✅ If research says people have problem with your foreign owners, then it is a good time for a nostalgic marketing campaign. Remind them why they loved you at the first place.

✅ If your name is #Nirma or #Patanjali, stop reading this

For Companies 2 & 4:

✅ Guys seriously, India has scale, manpower & infrastructure

✅ If your name is #Gucci or #Rolex, then don’t worry, focus on your premium & rich folks will buy you anyway

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