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Local-vocal Framework

Updated: Jun 28, 2020

World to India: โ€œ๐˜พ๐™–๐™ฃ ๐™ฎ๐™ค๐™ช ๐™—๐™š๐™˜๐™ค๐™ข๐™š ๐™ฉ๐™๐™š ๐™ฃ๐™š๐™ญ๐™ฉ (๐™–๐™ฃ๐™™ ๐™ฃ๐™ž๐™˜๐™š๐™ง) ๐˜พ๐™๐™ž๐™ฃ๐™–, ๐™ฅ๐™ก๐™š๐™–๐™จ๐™šโ“โ€

Meanwhile India: โ€œBe #Vocal for #Localโ€

There are 4 kind of companies: (See Document for more info)

1. Domestic owner & Domestic manufacture (#ITC)

2. Domestic owner & Foreign manufacture (#Landrover)

3. Foreign owner & Domestic manufacture (#CocoCola)

4. Foreign owner & Foreign manufacture (#Apple)

Modiji wants you to buy No. 1 & 3. Reason is decrease in Import & increase in GDP Thatโ€™s enough economics for a day.

Letโ€™s talk marketing now.

For companies 1 & 3:

โœ… Embrace โ€œMade in Indiaโ€ narrative & it will propel growth

โœ… If your brand name is like #PeterEnglandโ€โ€, then start awareness campaign. Also start a parallel brand & build revenue around that if Peter England fails.

โœ… If research says people have problem with your foreign owners, then it is a good time for a nostalgic marketing campaign. Remind them why they loved you at the first place.

โœ… If your name is #Nirma or #Patanjali, stop reading this

For Companies 2 & 4:

โœ… Guys seriously, India has scale, manpower & infrastructure

โœ… If your name is #Gucci or #Rolex, then donโ€™t worry, focus on your premium & rich folks will buy you anyway

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