Should you be applying brakes on your #marketing budget when sales have crashed? It may sound counterintuitive but this is once in a life-time opportunity to build a positive long-lasting brand-recall in the minds of your customers.
Survey shows that 36% people will continue using brands they familiarized with during the lockdown. Consumers are re-evaluating their choices (e.g. Big brands over local joints?) & this is not the time to get out of their mind. Also, with increased digital and TV consumption and low demand for ad space, cost of buying advertisement has reduced.
Lead generation based transactional marketers have shut shop leaving blue-ocean to brand building visionaries.
So, what are these brands campaigning?
#UrbanCompany added Mask in App icon
#Fevicol distanced the two Elephants in its logo
2. Thank You
#Dove thanked frontline workers with “Courage is beautiful”
#Vivo released a video saying heroes wear white capes
3. New normal
#Titan - Make every moment count
#TataSky - Ghar baithe baithe kuch seekhein
Sooner or Later we will come out of this & when we come out we will remember those who have helped the poor & put efforts for making our lives safe.
Time for brand seeding!