The global non-alcoholic #beer (NAB) market is expected to reach $7.3bn by 2024, growing at a CAGR of 8.28% from 2019-24. Major alcohol players like Anheuser-Busch InBev, The HEINEKEN Company and Carlsberg are rushing to add NABs to their selection. 🍺What is it? Beer that doesn’t’ contain alcohol? Not always, NABs may contain up to 0.05% #alcohol by volume.
❓Why enter this segment? 💕Retention - NAB is to beer what decaf is to coffee. NAB smells and tastes just like beer but contains lesser alcohol (4-12% vs 0.05% ABV). This reduces alcohol dependency, a good option for those trying to quit drinking or curb consumption. 🏃Acquisition - NABs have lower calorie count compared to beers and soft drinks, making it an appealing alternative for health-conscious consumers.
👶🏻Alcohol is prohibited in Bihar, Gujarat, Nagaland & Lakshadweep (UT). This has driven brewers to enter these prohibitive markets with NABs. Their launches have also seen rising demand from teenagers, who were outsiders due to stringent laws on drinking age.
💰NABs are also cheaper than beer, as they are not taxed as aggressively by state governments. So, it’s a lucrative option price wise too.