Unlike most industries, the gaming industry is thriving in the days of Covid19. A 39% increase in downloads & a 50% increase in daily avg. session (from 30mins to 45mins) globally makes the boon quite evident.
People are at home with lots of free time, a high population of mobile phones & an abundance of free games. 22 out of 25 top downloaded apps on Google play are free games.
Games have introduced freemium model wherein users are allowed to play for free up to a certain level & later compelled to pay for advanced levels.
The install-to-purchase rate is at 13.4%, up 67% from a year earlier, a general trend, & Covid-19 has little to no effect on in-app purchase made by the users because amateur gamers are not spending money. In-game ads are shown in the form of interactive ads, static banners etc. Also, in-game offer rewards such as virtual money that can be used in the game. Rise of downloads & time spent by gamers, ad revenue increased
It will be interesting to see how many newly acquired gamers will keep gaming when life resumes. We bet around less than 20%!What do you think?