How can brands make use of a viral moment to their advantage in the current competitive market?
Be proactive!
Spotify India created a great example by changing its profile picture and bio on Twitter after a viral tweet by a Twitter user how the grooves on the Good Day biscuit resembled the Spotify logo.
The tweet has been shared over 2500 times and has been liked over 17,000 times already.
Spotify has found a way to reach out to its nearly 10 million monthly active user-base with just one clever change.
Not just music, they have "Marketing for every mood"!!
