𝗥𝗮𝗵𝘂𝗹 𝗗𝗿𝗮𝘃𝗶𝗱 🏏𝗼𝗳 𝗢𝗿𝗮𝗹 𝗖𝗮𝗿𝗲: #𝗖𝗼𝗹𝗴𝗮𝘁𝗲
Let us discuss How Colgate maintained the leadership status, despite 𝗦𝘄𝗮𝗱𝗲𝘀𝗵𝗶/𝗔𝘆𝘂𝗿 mojo of Patanjali Ayurved Limited ,Dabur , Vicco, Ayush, Mishwak & Himalaya.
It reminds me of cricket matches where Dravid remains the last man standing & contained the erosion of market share at 50%!
Here are 3 Success Strategies of Colgate-Palmolive
💡 Strategy 𝟭: Indian Product Lines
✓ Colgate found that despite 50% overall market share, share in Ayurvedic segment is just 7%
✓ That triggered the launch of Indian named products like
Colgate Active Salt Neem
Cibaca Vedshakti
Colgate Swarna Vedshakti
💡 Strategy 𝟮: Deep Rural Distribution
✓ Colgate is available at 5 Lac outlets Vs. 2 Lac of Patanjali
Strong focus on rural India for growth
💡 Strategy 𝟯: Strong Branding
✓ “𝗞𝗬𝗔 𝗔𝗔𝗣𝗞𝗘 𝗧𝗢𝗢𝗧𝗛𝗣𝗔𝗦𝗧𝗘 𝗠𝗘𝗜𝗡 𝗡𝗔𝗠𝗔𝗞 𝗛𝗔𝗜?” skyrocketed Brand recall of Colgate
✓ Celebrities such as Karina Kapoor, Lara Dutta, Priyanka Chopra & Anushka Sharma make sure people will talk about Colgate
🌀 Will the recent Local-Vocal movement dent Colgate?
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