Why Colgate is a Market Leader of Oral Care?


๐—ฅ๐—ฎ๐—ต๐˜‚๐—น ๐——๐—ฟ๐—ฎ๐˜ƒ๐—ถ๐—ฑ ๐Ÿ๐—ผ๐—ณ ๐—ข๐—ฟ๐—ฎ๐—น ๐—–๐—ฎ๐—ฟ๐—ฒ: #๐—–๐—ผ๐—น๐—ด๐—ฎ๐˜๐—ฒ


Let us discuss How Colgate maintained the leadership status, despite ๐—ฆ๐˜„๐—ฎ๐—ฑ๐—ฒ๐˜€๐—ต๐—ถ/๐—”๐˜†๐˜‚๐—ฟ mojo of Patanjali Ayurved Limited ,Dabur , Vicco, Ayush, Mishwak & Himalaya.


It reminds me of cricket matches where Dravid remains the last man standing & contained the erosion of market share at 50%!


Here are 3 Success Strategies of Colgate-Palmolive


๐Ÿ’ก Strategy ๐Ÿญ: Indian Product Lines


โœ“ Colgate found that despite 50% overall market share, share in Ayurvedic segment is just 7%


โœ“ That triggered the launch of Indian named products like

Colgate Active Salt Neem

Cibaca Vedshakti

Colgate Swarna Vedshakti



๐Ÿ’ก Strategy ๐Ÿฎ: Deep Rural Distribution


โœ“ Colgate is available at 5 Lac outlets Vs. 2 Lac of Patanjali

Strong focus on rural India for growth



๐Ÿ’ก Strategy ๐Ÿฏ: Strong Branding


โœ“ โ€œ๐—ž๐—ฌ๐—” ๐—”๐—”๐—ฃ๐—ž๐—˜ ๐—ง๐—ข๐—ข๐—ง๐—›๐—ฃ๐—”๐—ฆ๐—ง๐—˜ ๐— ๐—˜๐—œ๐—ก ๐—ก๐—”๐— ๐—”๐—ž ๐—›๐—”๐—œ?โ€ skyrocketed Brand recall of Colgate


โœ“ Celebrities such as Karina Kapoor, Lara Dutta, Priyanka Chopra & Anushka Sharma make sure people will talk about Colgate



๐ŸŒ€ Will the recent Local-Vocal movement dent Colgate?


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#OralCare#FMCG#Sales#Distribution#Marketing#Branding



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