๐ฅ๐ฎ๐ต๐๐น ๐๐ฟ๐ฎ๐๐ถ๐ฑ ๐๐ผ๐ณ ๐ข๐ฟ๐ฎ๐น ๐๐ฎ๐ฟ๐ฒ: #๐๐ผ๐น๐ด๐ฎ๐๐ฒ
Let us discuss How Colgate maintained the leadership status, despite ๐ฆ๐๐ฎ๐ฑ๐ฒ๐๐ต๐ถ/๐๐๐๐ฟ mojo of Patanjali Ayurved Limited ,Dabur , Vicco, Ayush, Mishwak & Himalaya.
It reminds me of cricket matches where Dravid remains the last man standing & contained the erosion of market share at 50%!
Here are 3 Success Strategies of Colgate-Palmolive
๐ก Strategy ๐ญ: Indian Product Lines
โ Colgate found that despite 50% overall market share, share in Ayurvedic segment is just 7%
โ That triggered the launch of Indian named products like
Colgate Active Salt Neem
Cibaca Vedshakti
Colgate Swarna Vedshakti
๐ก Strategy ๐ฎ: Deep Rural Distribution
โ Colgate is available at 5 Lac outlets Vs. 2 Lac of Patanjali
Strong focus on rural India for growth
๐ก Strategy ๐ฏ: Strong Branding
โ โ๐๐ฌ๐ ๐๐๐ฃ๐๐ ๐ง๐ข๐ข๐ง๐๐ฃ๐๐ฆ๐ง๐ ๐ ๐๐๐ก ๐ก๐๐ ๐๐ ๐๐๐?โ skyrocketed Brand recall of Colgate
โ Celebrities such as Karina Kapoor, Lara Dutta, Priyanka Chopra & Anushka Sharma make sure people will talk about Colgate
๐ Will the recent Local-Vocal movement dent Colgate?
Follow: Marketing Weekly
Get these posts in Inbox HERE
#OralCare#FMCG#Sales#Distribution#Marketing#Branding
