Understand what, when, how and why of brand activities
Are you as curious about brands as we are?
We never stop questioning what a brand does. We analyze, we dissect and we present it in the form of a story that is easy to consume.
Featured Articles of the month
Have you ever heard "Tea" in an Indian Mythology?
Isn't it strange that a beverage that fuels every working-class Indian hardly mentioned in our Vedas or Mythology?
It is the outcome of intensive marketing over the years that has made India, one of the largest Tea consuming nations!
Soumik Pal Chowdhury
According to Duff & Phelps, the brand value of IPL is whomping Rs 45,800 crores in 2020 though it took a 3.6% dip from the record Rs 47,500 crores brand value in 2019 due to the Corona Pandemic and delayed IPL in 2020 with no audience outside India.
Check where IPL stands compare to English Premier League, F1, etc.
How about one more episode of Brooklyn 99 (or Lucifer?) on Netflix? one more plate of butter chicken? one more pint of Heineken? one more Marlboro?
These are the question we ask ourselves & knowingly end up making bad life choices.
Answer to these poor decision lies in understanding Hyperbolic Discounting
Presenting complex matters in simple Infographics
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Marketing Weekly original publications
Books are so 18th century. Don't you think?
We know reading those small font fat books makes you sleep.
We create interactive Resources that are intended to solve real problems for you.
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To become a leader, you must understand what makes people leaders
Making Waves CXO Series is our podcast series where we talk with business leaders who have risen to the top with exceptional dedication and diligence.
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"Marketing is everything and everything is marketing"
But what is everything?
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