How do you feel when you're surprised by an ad for a #brand in an unexpected place? Delights you, isn't it? As Seth Godin said, #marketing is a contest for people’s attention. #GuerillaMarketing, a term popularized by Jay Conrad Levinson's 1984 book, does this very well. Guerrilla Marketing is an #advertising strategy in which a company uses surprise and/or unconventional interactions to promote a product/service.
Inspired by the irregular guerrilla form of warfare that tribal groups use to tackle opponents, it depends on catching people by surprise as they go about their daily routine, by repurposing elements within their environment. Following this approach will help you reach your potential customers through personal interaction or viral #socialmedia messaging. It's an unorthodox form of marketing, which does its job without interrupting customers much. (No cold calls, spam emails, large-scale TVCs, etc)
Why should someone consider this? Because it is BUDGET FRIENDLY, particularly useful for small brands to reach a wide audience at a fraction of the regular cost. Major types are: · Outdoor Guerrilla Marketing · Indoor Guerilla Marketing · Experiential Guerilla Marketing