Place Marketing: How to brand Cities?

A product can be a brand, so can a celebrity. But what about a city – of bustling streets and important landmarks, the culture and the lifestyle, can a city be a brand? Does it need to be?

Let’s ask Paris - which is branded as the ‘City of Love’.

According to a report, over 10 million couples visit Paris every year spending anywhere between 15 to 20 billion dollars. 18% of the salaried class in Paris are dependent on tourism.

And Paris has featured at least 4 times as the No. 1 city in the AnholtGfK City Brands In