In the grand masquerade of modern marketing, every brand must choose its dance — to crash the party with bold defiance or host its own with quiet grace. The Mamaearth–Lakmé duel rekindled this eternal dilemma: chase instant fame through audacious rivalry, or craft a timeless legacy through authenticity. From Pepsi’s playful jabs to Apple’s serene confidence, the choice defines not just strategy-but soul.

Detailed article on Phoebus Cartel & the beginning of Planned Obsolescence. This article dives deep into: 1. The history of the Phoebus Cartel. 2. How did planned obsolescence become a business model? 3. The ethical and strategic dilemmas it creates. 4. What MBA students and marketers can learn today. 5. Case studies and emerging sustainable alternatives. 6. Actionable insights for future marketers.

Detailed discussion about quantifying the executed planogram in terms of Money, Inventory saving and customer happiness using 9 key metrics.