The Curious case of Negative Influencing | When Influencer turns against your brand.

Startup Ecosystem - How To Start A Startup?

SWOT Analysis - Strength, Weakness, Opportunities & Threats. SWOT Analysis of Hindustan Unilever HUL

Introduction to SERVICE MARKETING

Consumer Promotions | The Nicest Guy of Marketing

Beat Planning or Permanent Journey Plan (PJP) in Sales

What is a New Product Development ?

Brand Health Metrics [14 Most Important Metrics]

Trade Schemes in Sales (FMCG/FMCD/Telecom)

How to calculate Return on investment (ROI) of distributor in FMCG ?

Introduction to Important Sales Vocabulary [Most Important 18 Concepts]

Ansoff Matrix - Growth Strategy