Jun 6, 20213 minBCG Matrix - The Growth Share MatrixThe BCG matrix (or Growth-Share Matrix), is a planning tool used to evaluate the Strategic position of a business brand portfolio and its...
Jun 5, 20212 minCannibalization - Why Do Brands Cannibalize Their Existing ProductsCannibalization: It is a process of creating different sub-brands of the parent brand so that the parent brand can grow its customer base...
Jun 3, 20212 minEmotional Marketing - A Strategy To Connect With The Customer In A Humane WayMost customers' buying decisions are driven by emotions rather than logic, which makes emotional marketing important. Emotional Marketing...
Jun 2, 20213 minDifferent Forms Of Cause Marketing & Its Example Below are the types of Cause Marketing: Volunteerism Rather than asking for a donation, businesses will ask if customers will volunteer...
Oct 22, 20204 minThe Consolidation Curve, how businesses move towards OligopolyIn the fight of David v/s Goliath, the Goliath wins. That is a truth about Industries. Be it Google, Microsoft, Amazon, etc.