LudoKing's overnight fame
Created in Mumbai by Vishal Jaiswal’s Gametion Technologies, Ludoking became the first Indian App to cross 100 million downloads
LudoKing's overnight fame
Satire in Advertising
Fogg's Journey
Can you be as bold as Burger King?
Spending too much for logo, Wise?
Apple’s services - Where will Apple’s next trillion come from?
Community Marketing - A focus on customer retention
Viral Moment - A tweet about Spotify & Good Day
The $3Bn Indian Grocery market
Greenwashing: Selling the Green Facade
Atlas Cycles - End of a legacy
Framing effect - The white lie of packaging?