Vegetarian Meat: A fad or reality? If I were to offer you plant-based meat to eat, what would be your first reaction? You’d be surprised to listen about a term that is an...
A Brief and Curious Enquiry Into Moment Marketing Let your audience do the work for you Moment Marketing is, quite literally, capitalizing on a moment. When you are able to make your...
5 Marketing Lessons from Sarabhai Vs Sarabhai While most of the Indian television shows now have become parody worthy, there have been few which have etched their memories in our minds.
Brand Sentiment Analysis “It is important to measure your brand health regularly” Sentiment analysis is the process of retrieving information of consumer perceptions
Place Marketing: How to brand Cities? A product can be a brand, so can a celebrity. But what about a city – of bustling streets and important landmarks, the culture and the lifes
Guerilla Marketing How do you feel when you're surprised by an ad for a #brand in an unexpected place? Delights you, isn't it?
Product placement: The art of subtleness Product #placement is a modern marketing #strategy for brands to reach their target audiences without using "traditional #advertising
Brand Activism A 2018 Edelman study demonstrated that 59% of consumers buy into a brand as they believe in its mission and vision.
Neuro Marketing What if marketers could take a peek inside your brain, tinker with mental associations, & weaponize that data to make you buy?
Mascot Marketing We all know “Zoo-zoo” & "Pug"; Mascots for Marketing Vodafone services. Be it, adults, or childr
