What is Brand Jacking? What is Copycat Branding?
When a brand (usually local/New) assumes the identity (Color, Shape, Logo, etc.) of a popular brand for the purpose of misleading...
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What is Elaboration Likelihood Model - ELM ?
In this article, we will discuss how to hack persuasion using a proven technique of ELM. Before understanding the ELM, let us first...
Vegetarian Meat: A fad or reality?
If I were to offer you plant-based meat to eat, what would be your first reaction? Youād be surprised to listen about a term that is an...
A Brief and Curious Enquiry Into Moment Marketing
Let your audience do the work for you Moment Marketing is, quite literally, capitalizing on a moment. When you are able to make your...
5 Marketing Lessons from Sarabhai Vs Sarabhai
While most of the Indian television shows now have become parody worthy, there have been few which have etched their memories in our minds.
Brand Sentiment Analysis
āIt is important to measure your brand health regularlyā
Sentiment analysis is the process of retrieving information of consumer perceptions
Place Marketing: How to brand Cities?
A product can be a brand, so can a celebrity. But what about a city ā of bustling streets and important landmarks, the culture and the lifes
Guerilla Marketing
How do you feel when you're surprised by an ad for a #brand in an unexpected place? Delights you, isn't it?
Product placement: The art of subtleness
Product #placement is a modern marketing #strategy for brands to reach their target audiences without using "traditional #advertising
Brand Activism
A 2018 Edelman study demonstrated that 59% of consumers buy into a brand as they believe in its mission and vision.
Neuro Marketing
What if marketers could take a peek inside your brain, tinker with mental associations, & weaponize that data to make you buy?
Mascot Marketing
We all know āZoo-zooā & "Pug"; Mascots for Marketing Vodafone services.
Be it, adults, or childr
Psychological Pricing
Domino'sš sell combo packs 25% more than regular meal.
Myntra recent EORS attracted 3.5 million shoppers & sold over 10 million items in 4
Scarcity Marketing
Swift Dzire sells a lot more than its competitors. While many factors contribute to that, one is - a sense of making the right choice.
Marketing for Plus Size
While weāre looking at increasing#inclusivity &#diversity, thereās a segment in India that was neglected for a long time ā#PlusSizeFashion.
Lovemark
There are some who never miss a chance to watch an SRK movie no matter how bad the reviews are.
Why?
Because they are hardcore SRK fans
Brand Propaganda
#Advertisingšŗ and#Propagandaā make strides hand in hand. Both complement each other and add muscles to the overall impact on the populace.
Community Marketing - A focus on customer retention
Increasing customer retention by 5% increases profits by up to 25%. No wonder brands focus a lot on their retention strategies
Greenwashing: Selling the Green Facade
A 2015 Nielsen poll showed that 66% of consumers were willing to pay more for āgreenā products.
Framing effect - The white lie of packaging?
Did you notice nowadays many products are marked as:
70% Fat-free
80% Gluten Free
60 % Less Sugar
Blue Ocean Strategy - An uncontested market space
In 2006 Nintendo implemented the Blue Ocean #Strategy in the form of the Nintendo Wii.
Cause Marketing - Winning hearts, minds and customers?
Why do brands invest in cause marketing? It increases brand loyalty, 80% of global consumers agree that business must play a role.
Meme Marketing
60% of the 3 billion people using social media are there for funny content.
Surrogate Marketing - Things Brands donāt want you to know!
Did it ever cross your mind that why donāt we have ads that say āDesh ka No.1 Whiskeyš„ā or āHave a break, have a Marlboroš¬ā?
Co-Branding in Marketing
An #IndoPak cricket team with Sourav, Sehwag, Sachin and Wasim, Waqar and Shoaib Akhtar. Late 90s, we all wanted one such team, coming...
Brand Cannibalization
Ever wondered why Apple isnāt afraid to announce a new iPhone even when the craze of the earlier version hasnāt dried up? How can growth...
Planogram: The art of shelf-planning
Ever wondered why candiesš are kept near cash-counter?
Dynamic pricing: The art of the deal
In 1999, Coca Cola became one of the first FMCG companies to introduce dynamic pricing of products.
Marketing amidst the Pandemic
Should you be applying brakes on your #marketing budget when sales have crashed?
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