Use of GESTALT's law of Perceptual Organization in Marketing & Logo Design | Advantages & TechniquesIn this article, we will explain the basics of Gestalt laws in reference to marketing, branding, and its extensive utilization in design....
What is Price Pack Architecture (PPA) in Marketing? What is PPA in Product Management?Note: This one is a very comprehensive & vastly detailed article on PPA. By the end of this article, you will become quite cognizant of...
Neuromarketing: How do our brains respond to marketing?Today there is a vast ocean of product options for customers to choose from with little or no distinctive differences to arrive at a...
What is Brand Jacking? What is Copycat Marketing? Duplicate Branding / Copy Branding / Fake BrandsWhen a brand (usually local/New) assumes the identity (Color, Shape, Logo, etc.) of a popular brand for the purpose of misleading...