Product Packaging | The Silent Salesman | Importance of Packaging in FMCG
Brand Strength Vs. Distribution Strength | The quintessential Egg & Chicken story of an Indian FMCG market
Use of GESTALT's law of Perceptual Organization in Marketing & Logo Design | Advantages & Techniques
What is Price Pack Architecture (PPA) in Marketing? What is PPA in Product Management?
Neuromarketing: How do our brains respond to marketing?
What is Brand Jacking? What is Copycat Marketing? Duplicate Branding / Copy Branding / Fake Brands
What is Elaboration Likelihood Model - ELM? Examples of ELM
What is Rural Marketing? Strategies of Rural Marketing in India | Sales & Advertising
Vegetarian Meat: A fad or reality?
A Brief and Curious Enquiry Into Moment Marketing
5 Marketing Lessons from Sarabhai Vs Sarabhai
Brand Sentiment Analysis
Place Marketing: How to brand Cities?
Guerilla Marketing
Product placement: The art of subtleness
Brand Activism
Neuro Marketing
Mascot Marketing
Psychological Pricing
Scarcity Marketing
Marketing for Plus Size
Lovemark
Brand Propaganda
Community Marketing - A focus on customer retention
Greenwashing: Selling the Green Facade
Framing effect - The white lie of packaging?
Blue Ocean Strategy - An uncontested market space
Cause Marketing - Winning hearts, minds and customers?
Meme Marketing
Surrogate Marketing - Things Brands don’t want you to know!
Co-Branding in Marketing
Brand Cannibalization
Planogram: The art of shelf-planning
Dynamic pricing: The art of the deal
Marketing amidst the Pandemic