Marketing Strategy of Canva & How is Canva slowly killing Microsoft PowerPoint?
What is Canva? Canva is an online graphic designing software for people who aren’t well-versed with graphic designing and/or don’t have...
The Curious case of Negative Influencing | When Influencer turns against your brand.
This article provides major Influencer fiasco of brands including Lebron, Ronaldo, Kylie, Elon, Rahul bose, etc.
The Power of Podcast Advertising
Everything you need to know about podcasts is covered in this article. From the Industry Landscape to tips for creating a perfect podcasts.
CRISIS MARKETING DURING THE CORONAVIRUS PANDEMIC AND BEYOND
Isn’t the Internet is the only place that is not quarantined for quarantined consumers? Many brands are no strangers to crisis management...
Is Meme An Effective technique of Undercover Marketing ?
“Indiranagar ka Gunda hun main!” Well, we all know who happened to be the new Gunda in the town recently, Rahul Dravid, of course. Rahul...
MarkeTEAing: How marketing made TEA, an integral part of India
It is more than just a brew; for most Indians, it’s a wakeup call. From high-end bistros to every street corner, it’s one ubiquitous...
What is a Brand Audit? How to perform an Audit?
A brand audit is a checkup that evaluates your brand's position in the marketplace, its strengths and weaknesses, and how to strengthen...
Why Starbucks Failed in Australia?
It becomes very important for global brands to adapt to the local culture of the country they are deciding to expand in, otherwise, it...
When Promotion Becomes Product
There have been some happy accidents in the field of marketing where marketers have been caught off guard and Couldn’t predict Customer...
Vegetarian Meat: A fad or reality?
If I were to offer you plant-based meat to eat, what would be your first reaction? You’d be surprised to listen about a term that is an...
Five Years to a $ 1 Billion: The Dollar Shave Club Story
Having just been laid off, a New Yorker, Michael Dubin packed his bags and moved to Los Angeles with no job and no plan. One fine day an...
Impact of Xiaomi after Narendra Modi's “Vocal for Local” Mantra (Post-Facto-Analysis)
Xiaomi is the Chinese Smartphone that has a presence in 90 locations across the world and commands a strong foothold in India. According...
A Brief and Curious Enquiry Into Moment Marketing
Let your audience do the work for you Moment Marketing is, quite literally, capitalizing on a moment. When you are able to make your...
How Startup/Entrepreneur don't let adversity stop them
What if I say, I could teach you the basics of Projectile motion by just making you imagine how MS Dhoni hits his very famous...
Advertisements: Breaking Social Norms, Spreading Smiles!
Let’s take up time travel for a few minutes. Shall we? Imagine it is the 1980s. People are living in harmony, faces suffused with...
The Consolidation Curve, how businesses move towards Oligopoly
In the fight of David v/s Goliath, the Goliath wins. That is a truth about Industries. Be it Google, Microsoft, Amazon, etc.
What is Hyperbolic Discounting? How Marketers using "Instant Gratification" as a tool?
This article is about Hyperbolic Discounting & how companies (marketers) make use of Instant Gratification to lure in consumers.
The Rise and Fall of Nirma
A little girl clad in a frilly white dress, twirling her way into a pack of detergent, to the tune of a distinctive, catchy jingle “Washing
PayPal Mafia – The Mafia of Silicon Valley
You must have heard about Punjabi Mafia, American Mafia, Puerto Rican mafia, Albanian Mafia and many more, in short, the term “Mafia” is...
Business Lessons from Hindustan Unilever Limited (Better known as "The CEO Factory" of India)
Yesterday I completed "The CEO Factory" by Sudhir Sitapati & my mind is still musing about all the practical things taught by this book....
Brand Sentiment Analysis
“It is important to measure your brand health regularly”
Sentiment analysis is the process of retrieving information of consumer perceptions
Intel Inside: Creating A Brand For An Invisible Product
How to make a product that is invisible, popular among the masses? This is the story of how Intel built a brand a commodity.
Reliance Industries: Achieving holy trinity of General Trade, Modern Trade & Ecommerce
They said it was like comparing apples to oranges and oranges to pineapples. East is east, and West is West, and never the twain shall...
The real king of the Indian Smartphone market
Oppo, Vivo, One Plus, and RealMe have a single parent company which is Dongguan-based BBK Electronics.
How producers, distributors & multiplexes are going to survive COVID19?
This article gives you details about finance & distribution of a bollywood movie. We will explain entire value of chain or movie making incl
Lay’s Marketing Strategy
All of us would have gobbled a packet of Lay’s chips, but do you know it has been 88 years since it has started serving flavored potato...
Ramdev, The FMCG Baba of India
Ramdev – the yoga guru seldom seen doing Pranayam on Aastha TV can be mistaken as any other popular guru in the country. But the truth is...
Non-Alcoholic beer: A fad or here to stay?
The global non-alcoholic #beer (NAB) market is expected to reach $7.3bn by 2024, growing at a CAGR of 8.28% from 2019-24.
Private Labels
Ever went to a supermarket and took the blue color toilet cleaner from Reckitt Benckiser and put that in the trolley just to realize later
Brands in Lockdown
Holistic customer engagement has been a mainstay of many companies’ marketing strategies.
Journey of Yippee
Journey of Yippee Noodles when it was Launched in 2010 by ITC Limited, positioned as "Better Noodles" against market leader Maggi by Nestle.
The world of Walmart
If Walmart were a country, it would be the 26th largest economy in the world.
Rubik's cube - a fading phenomenon?
Invented in 1974 by Erno Rubik, Rubik’s cube became a phenomenon in the late 70s. However, the global craze died down soon after.
The legacy of AMUL
Whenever we see Amul products, the sweet jingle of “Amul doodh pita hai India ” starts playing in our heads.
The eyewear monopoly
Do you know about Luxottica - the Italy based company who is present in 150+ countries & has a retail network of 9k+ stores?
Brand Bigotry
If "black lives matter", then why do brands need to fight the anti-black bigotry time and again and highlight the flaw of the society?
Saregama Carvaan
While every other brand was busy catering to needs of millennials, Saregama, India's oldest music label owned by RPSG, came up with Carvaan.
LudoKing's overnight fame
Created in Mumbai by Vishal Jaiswal’s Gametion Technologies, Ludoking became the first Indian App to cross 100 million downloads
Satire in Advertising
Here we look at 2 brands that increased brand recall using satire to convert unexpected mishaps into inspiring case studies.
Fogg's Journey
Aur kya chal raha hai”? . . . “ Fogg Chal raha hai”. Some of the famous catchy taglines of Fogg are “ Bina gas wala body spray”, “ Kitna...
Can you be as bold as Burger King?
If boldness become a brand, #BurgerKing should be its name!
How far can you go as a marketer to communicate your message?
Spending too much for logo, Wise?
Nike, Coca-Cola, and Google have never spent more than $35 for their logos, yet are instantly recognizable.
Apple’s services - Where will Apple’s next trillion come from?
Apple’s services posted revenue of $46.3B in 2019 and are growing at a 40% YoY growth.
Viral Moment - A tweet about Spotify & Good Day
How can brands make use of a viral moment to their advantage in the current competitive market?
The $3Bn Indian Grocery market
The pandemic has confined us to our homes and crashed businesses but there are few industries that continue to thrive.
Atlas Cycles - End of a legacy
Can you imagine that in an era of Motor Vehicles, there are 1.7 Cr cycles sold in India every year, culminating in sales of 6,500-7,000 Cr
Colgate & Kitchen Entrees??
We know Colgate as an oral care brand - the one that put toothpaste into the tube but did you know about Colgate kitchen entrees?
Baby Gaze Cueing - Things Brands don't want you to know
Images and videos that include babies tend to attract longer and more focused attention from potential customers.
Why buying Chinese company phones won’t stop? - AMAZON home page decoded
First page gets 95% Chinese company phone visibility on Amazon Indian Mobile homepage
Get married at Taco Bell
Do you know, you can get married at Taco Bell? But, why would a quick serve restaurant want its customers to get married at their premises?