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    Marketing Strategy of Canva & How is Canva slowly killing Microsoft PowerPoint?

    Marketing Strategy of Canva & How is Canva slowly killing Microsoft PowerPoint?

    What is Canva? Canva is an online graphic designing software for people who aren’t well-versed with graphic designing and/or don’t have...
    The Curious case of Negative Influencing | When Influencer turns against your brand.

    The Curious case of Negative Influencing | When Influencer turns against your brand.

    This article provides major Influencer fiasco of brands including Lebron, Ronaldo, Kylie, Elon, Rahul bose, etc.
    The Power of Podcast Advertising

    The Power of Podcast Advertising

    Everything you need to know about podcasts is covered in this article. From the Industry Landscape to tips for creating a perfect podcasts.
    CRISIS MARKETING DURING THE CORONAVIRUS PANDEMIC AND BEYOND

    CRISIS MARKETING DURING THE CORONAVIRUS PANDEMIC AND BEYOND

    Isn’t the Internet is the only place that is not quarantined for quarantined consumers? Many brands are no strangers to crisis management...
    Is Meme An Effective technique of Undercover Marketing ?

    Is Meme An Effective technique of Undercover Marketing ?

    “Indiranagar ka Gunda hun main!” Well, we all know who happened to be the new Gunda in the town recently, Rahul Dravid, of course. Rahul...
    MarkeTEAing: How marketing made TEA, an integral part of India

    MarkeTEAing: How marketing made TEA, an integral part of India

    It is more than just a brew; for most Indians, it’s a wakeup call. From high-end bistros to every street corner, it’s one ubiquitous...
    What is a Brand Audit? How to perform an Audit?

    What is a Brand Audit? How to perform an Audit?

    A brand audit is a checkup that evaluates your brand's position in the marketplace, its strengths and weaknesses, and how to strengthen...
    Why Starbucks Failed in Australia?

    Why Starbucks Failed in Australia?

    It becomes very important for global brands to adapt to the local culture of the country they are deciding to expand in, otherwise, it...
    When Promotion Becomes Product

    When Promotion Becomes Product

    There have been some happy accidents in the field of marketing where marketers have been caught off guard and Couldn’t predict Customer...
                   Vegetarian Meat: A fad or reality?

    Vegetarian Meat: A fad or reality?

    If I were to offer you plant-based meat to eat, what would be your first reaction? You’d be surprised to listen about a term that is an...
    Five Years to a $ 1 Billion: The Dollar Shave Club Story

    Five Years to a $ 1 Billion: The Dollar Shave Club Story

    Having just been laid off, a New Yorker, Michael Dubin packed his bags and moved to Los Angeles with no job and no plan. One fine day an...
    Impact of Xiaomi after Narendra Modi's “Vocal for Local” Mantra (Post-Facto-Analysis)

    Impact of Xiaomi after Narendra Modi's “Vocal for Local” Mantra (Post-Facto-Analysis)

    Xiaomi is the Chinese Smartphone that has a presence in 90 locations across the world and commands a strong foothold in India. According...
    A Brief and Curious Enquiry Into Moment Marketing

    A Brief and Curious Enquiry Into Moment Marketing

    Let your audience do the work for you Moment Marketing is, quite literally, capitalizing on a moment. When you are able to make your...
    How Startup/Entrepreneur don't let adversity stop them

    How Startup/Entrepreneur don't let adversity stop them

    What if I say, I could teach you the basics of Projectile motion by just making you imagine how MS Dhoni hits his very famous...
    Advertisements: Breaking Social Norms, Spreading Smiles!

    Advertisements: Breaking Social Norms, Spreading Smiles!

    Let’s take up time travel for a few minutes. Shall we? Imagine it is the 1980s. People are living in  harmony, faces suffused with...
    The Consolidation Curve, how businesses move towards Oligopoly

    The Consolidation Curve, how businesses move towards Oligopoly

    In the fight of David v/s Goliath, the Goliath wins. That is a truth about Industries. Be it Google, Microsoft, Amazon, etc.
    What is Hyperbolic Discounting? How Marketers using "Instant Gratification" as a tool?

    What is Hyperbolic Discounting? How Marketers using "Instant Gratification" as a tool?

    This article is about Hyperbolic Discounting & how companies (marketers) make use of Instant Gratification to lure in consumers.
                          The Rise and Fall of Nirma

    The Rise and Fall of Nirma

    A little girl clad in a frilly white dress, twirling her way into a pack of detergent, to the tune of a distinctive, catchy jingle “Washing
    PayPal Mafia – The Mafia of Silicon Valley

    PayPal Mafia – The Mafia of Silicon Valley

    You must have heard about Punjabi Mafia, American Mafia, Puerto Rican mafia, Albanian Mafia and many more, in short, the term “Mafia” is...
    Business Lessons from Hindustan Unilever Limited (Better known as "The CEO Factory" of India)

    Business Lessons from Hindustan Unilever Limited (Better known as "The CEO Factory" of India)

    Yesterday I completed "The CEO Factory" by Sudhir Sitapati & my mind is still musing about all the practical things taught by this book....
    Brand Sentiment Analysis

    Brand Sentiment Analysis

    “It is important to measure your brand health regularly” Sentiment analysis is the process of retrieving information of consumer perceptions
    Intel Inside: Creating A Brand For An Invisible Product

    Intel Inside: Creating A Brand For An Invisible Product

    How to make a product that is invisible, popular among the masses? This is the story of how Intel built a brand a commodity.
    Reliance Industries: Achieving holy trinity of General Trade, Modern Trade & Ecommerce

    Reliance Industries: Achieving holy trinity of General Trade, Modern Trade & Ecommerce

    They said it was like comparing apples to oranges and oranges to pineapples. East is east, and West is West, and never the twain shall...
    The real king of the Indian Smartphone market

    The real king of the Indian Smartphone market

    Oppo, Vivo, One Plus, and RealMe have a single parent company which is Dongguan-based BBK Electronics.
    How producers, distributors & multiplexes are going to survive COVID19?

    How producers, distributors & multiplexes are going to survive COVID19?

    This article gives you details about finance & distribution of a bollywood movie. We will explain entire value of chain or movie making incl
    Lay’s Marketing Strategy

    Lay’s Marketing Strategy

    All of us would have gobbled a packet of Lay’s chips, but do you know it has been 88 years since it has started serving flavored potato...
    Ramdev, The FMCG Baba of India

    Ramdev, The FMCG Baba of India

    Ramdev – the yoga guru seldom seen doing Pranayam on Aastha TV can be mistaken as any other popular guru in the country. But the truth is...
    Non-Alcoholic beer: A fad or here to stay?

    Non-Alcoholic beer: A fad or here to stay?

    The global non-alcoholic #beer (NAB) market is expected to reach $7.3bn by 2024, growing at a CAGR of 8.28% from 2019-24.
    Private Labels

    Private Labels

    Ever went to a supermarket and took the blue color toilet cleaner from Reckitt Benckiser and put that in the trolley just to realize later
    Brands in Lockdown

    Brands in Lockdown

    Holistic customer engagement has been a mainstay of many companies’ marketing strategies.
    Journey of Yippee

    Journey of Yippee

    Journey of Yippee Noodles when it was Launched in 2010 by ITC Limited, positioned as "Better Noodles" against market leader Maggi by Nestle.
    The world of Walmart

    The world of Walmart

    If Walmart were a country, it would be the 26th largest economy in the world.
    Rubik's cube - a fading phenomenon?

    Rubik's cube - a fading phenomenon?

    Invented in 1974 by Erno Rubik, Rubik’s cube became a phenomenon in the late 70s. However, the global craze died down soon after.
    The legacy of AMUL

    The legacy of AMUL

    Whenever we see Amul products, the sweet jingle of “Amul doodh pita hai India ” starts playing in our heads.
    The eyewear monopoly

    The eyewear monopoly

    Do you know about Luxottica - the Italy based company who is present in 150+ countries & has a retail network of 9k+ stores?
    Brand Bigotry

    Brand Bigotry

    If "black lives matter", then why do brands need to fight the anti-black bigotry time and again and highlight the flaw of the society?
    Saregama Carvaan

    Saregama Carvaan

    While every other brand was busy catering to needs of millennials, Saregama, India's oldest music label owned by RPSG, came up with Carvaan.
    LudoKing's overnight fame

    LudoKing's overnight fame

    Created in Mumbai by Vishal Jaiswal’s Gametion Technologies, Ludoking became the first Indian App to cross 100 million downloads
    Satire in Advertising

    Satire in Advertising

    Here we look at 2 brands that increased brand recall using satire to convert unexpected mishaps into inspiring case studies.
    Fogg's Journey

    Fogg's Journey

    Aur kya chal raha hai”? . . . “ Fogg Chal raha hai”. Some of the famous catchy taglines of Fogg are “ Bina gas wala body spray”, “ Kitna...
    Can you be as bold as Burger King?

    Can you be as bold as Burger King?

    If boldness become a brand, #BurgerKing should be its name! How far can you go as a marketer to communicate your message?
    Spending too much for logo, Wise?

    Spending too much for logo, Wise?

    Nike, Coca-Cola, and Google have never spent more than $35 for their logos, yet are instantly recognizable.
    Apple’s services - Where will Apple’s next trillion come from?

    Apple’s services - Where will Apple’s next trillion come from?

    Apple’s services posted revenue of $46.3B in 2019 and are growing at a 40% YoY growth.
    Viral Moment -  A tweet about Spotify & Good Day

    Viral Moment - A tweet about Spotify & Good Day

    How can brands make use of a viral moment to their advantage in the current competitive market?
    The $3Bn Indian Grocery market

    The $3Bn Indian Grocery market

    The pandemic has confined us to our homes and crashed businesses but there are few industries that continue to thrive.
    Atlas Cycles - End of a legacy

    Atlas Cycles - End of a legacy

    Can you imagine that in an era of Motor Vehicles, there are 1.7 Cr cycles sold in India every year, culminating in sales of 6,500-7,000 Cr
    Colgate & Kitchen Entrees??

    Colgate & Kitchen Entrees??

    We know Colgate as an oral care brand - the one that put toothpaste into the tube but did you know about Colgate kitchen entrees?
    Baby Gaze Cueing - Things Brands don't want you to know

    Baby Gaze Cueing - Things Brands don't want you to know

    Images and videos that include babies tend to attract longer and more focused attention from potential customers.
    Why buying Chinese company phones won’t stop? - AMAZON home page decoded

    Why buying Chinese company phones won’t stop? - AMAZON home page decoded

    First page gets 95% Chinese company phone visibility on Amazon Indian Mobile homepage
    Get married at Taco Bell

    Get married at Taco Bell

    Do you know, you can get married at Taco Bell? But, why would a quick serve restaurant want its customers to get married at their premises?
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