The Curious case of Negative Influencing | When Influencer turns against your brand. This article provides major Influencer fiasco of brands including Lebron, Ronaldo, Kylie, Elon, Rahul bose, etc.
The Power of Podcast Advertising Everything you need to know about podcasts is covered in this article. From the Industry Landscape to tips for creating a perfect podcasts.
CRISIS MARKETING DURING THE CORONAVIRUS PANDEMIC AND BEYOND Isn’t the Internet is the only place that is not quarantined for quarantined consumers? Many brands are no strangers to crisis management...
Is Meme An Effective technique of Undercover Marketing ? “Indiranagar ka Gunda hun main!” Well, we all know who happened to be the new Gunda in the town recently, Rahul Dravid, of course. Rahul...
MarkeTEAing: How marketing made TEA, an integral part of India It is more than just a brew; for most Indians, it’s a wakeup call. From high-end bistros to every street corner, it’s one ubiquitous...
What is a Brand Audit? How to perform an Audit? A brand audit is a checkup that evaluates your brand's position in the marketplace, its strengths and weaknesses, and how to strengthen...
Why Starbucks Failed in Australia? It becomes very important for global brands to adapt to the local culture of the country they are deciding to expand in, otherwise, it...
When Promotion Becomes Product There have been some happy accidents in the field of marketing where marketers have been caught off guard and Couldn’t predict Customer...
Vegetarian Meat: A fad or reality? If I were to offer you plant-based meat to eat, what would be your first reaction? You’d be surprised to listen about a term that is an...
Five Years to a $ 1 Billion: The Dollar Shave Club Story Having just been laid off, a New Yorker, Michael Dubin packed his bags and moved to Los Angeles with no job and no plan. One fine day an...
