In this comprehensive article, we will talk about marketing, branding, advertising & strategy of the Volvo brand of Cars & automotive.

This article we will discuss Indian Energy drink landscape, chemistry of energy drink, STP analysis of energy drink.

In this comprehensive article, we will talk about marketing, branding, advertising & strategy of HUL (Unilever) brand Vaseline. We will...

What is Canva? Canva is an online graphic designing software for people who aren’t well-versed with graphic designing and/or don’t have...

This article provides major Influencer fiasco of brands including Lebron, Ronaldo, Kylie, Elon, Rahul bose, etc.

Everything you need to know about podcasts is covered in this article. From the Industry Landscape to tips for creating a perfect podcasts.

Isn’t the Internet is the only place that is not quarantined for quarantined consumers? Many brands are no strangers to crisis management...

“Indiranagar ka Gunda hun main!” Well, we all know who happened to be the new Gunda in the town recently, Rahul Dravid, of course. Rahul...

It is more than just a brew; for most Indians, it’s a wakeup call. From high-end bistros to every street corner, it’s one ubiquitous...

A brand audit is a checkup that evaluates your brand's position in the marketplace, its strengths and weaknesses, and how to strengthen...

It becomes very important for global brands to adapt to the local culture of the country they are deciding to expand in, otherwise, it...

There have been some happy accidents in the field of marketing where marketers have been caught off guard and Couldn’t predict Customer...

If I were to offer you plant-based meat to eat, what would be your first reaction? You’d be surprised to listen about a term that is an...

Having just been laid off, a New Yorker, Michael Dubin packed his bags and moved to Los Angeles with no job and no plan. One fine day an...

Xiaomi is the Chinese Smartphone that has a presence in 90 locations across the world and commands a strong foothold in India. According...

Let your audience do the work for you Moment Marketing is, quite literally, capitalizing on a moment. When you are able to make your...

What if I say, I could teach you the basics of Projectile motion by just making you imagine how MS Dhoni hits his very famous...

Let’s take up time travel for a few minutes. Shall we? Imagine it is the 1980s. People are living in  harmony, faces suffused with...

In the fight of David v/s Goliath, the Goliath wins. That is a truth about Industries. Be it Google, Microsoft, Amazon, etc.

This article is about Hyperbolic Discounting & how companies (marketers) make use of Instant Gratification to lure in consumers.

A little girl clad in a frilly white dress, twirling her way into a pack of detergent, to the tune of a distinctive, catchy jingle “Washing

You must have heard about Punjabi Mafia, American Mafia, Puerto Rican mafia, Albanian Mafia and many more, in short, the term “Mafia” is...

Yesterday I completed "The CEO Factory" by Sudhir Sitapati & my mind is still musing about all the practical things taught by this book....

“It is important to measure your brand health regularly” Sentiment analysis is the process of retrieving information of consumer perceptions

How to make a product that is invisible, popular among the masses? This is the story of how Intel built a brand a commodity.

They said it was like comparing apples to oranges and oranges to pineapples. East is east, and West is West, and never the twain shall...

Oppo, Vivo, One Plus, and RealMe have a single parent company which is Dongguan-based BBK Electronics.

This article gives you details about finance & distribution of a bollywood movie. We will explain entire value of chain or movie making incl

All of us would have gobbled a packet of Lay’s chips, but do you know it has been 88 years since it has started serving flavored potato...

Ramdev – the yoga guru seldom seen doing Pranayam on Aastha TV can be mistaken as any other popular guru in the country. But the truth is...

The global non-alcoholic #beer (NAB) market is expected to reach $7.3bn by 2024, growing at a CAGR of 8.28% from 2019-24.

Ever went to a supermarket and took the blue color toilet cleaner from Reckitt Benckiser and put that in the trolley just to realize later

Holistic customer engagement has been a mainstay of many companies’ marketing strategies.

Journey of Yippee Noodles when it was Launched in 2010 by ITC Limited, positioned as "Better Noodles" against market leader Maggi by Nestle.

If Walmart were a country, it would be the 26th largest economy in the world.

Invented in 1974 by Erno Rubik, Rubik’s cube became a phenomenon in the late 70s. However, the global craze died down soon after.

Whenever we see Amul products, the sweet jingle of “Amul doodh pita hai India ” starts playing in our heads.

Do you know about Luxottica - the Italy based company who is present in 150+ countries & has a retail network of 9k+ stores?

If "black lives matter", then why do brands need to fight the anti-black bigotry time and again and highlight the flaw of the society?

While every other brand was busy catering to needs of millennials, Saregama, India's oldest music label owned by RPSG, came up with Carvaan.

Created in Mumbai by Vishal Jaiswal’s Gametion Technologies, Ludoking became the first Indian App to cross 100 million downloads

Here we look at 2 brands that increased brand recall using satire to convert unexpected mishaps into inspiring case studies.

Aur kya chal raha hai”? . . . “ Fogg Chal raha hai”. Some of the famous catchy taglines of Fogg are “ Bina gas wala body spray”, “ Kitna...

If boldness become a brand, #BurgerKing should be its name! How far can you go as a marketer to communicate your message?

Nike, Coca-Cola, and Google have never spent more than $35 for their logos, yet are instantly recognizable.

Apple’s services posted revenue of $46.3B in 2019 and are growing at a 40% YoY growth.

How can brands make use of a viral moment to their advantage in the current competitive market?

The pandemic has confined us to our homes and crashed businesses but there are few industries that continue to thrive.

Can you imagine that in an era of Motor Vehicles, there are 1.7 Cr cycles sold in India every year, culminating in sales of 6,500-7,000 Cr

We know Colgate as an oral care brand - the one that put toothpaste into the tube but did you know about Colgate kitchen entrees?