Is Meme An Effective technique of Undercover Marketing ? “Indiranagar ka Gunda hun main!” Well, we all know who happened to be the new Gunda in the town recently, Rahul Dravid, of course. Rahul...
MarkeTEAing: How marketing made TEA, an integral part of India It is more than just a brew; for most Indians, it’s a wakeup call. From high-end bistros to every street corner, it’s one ubiquitous...
What is a Brand Audit? How to perform an Audit? A brand audit is a checkup that evaluates your brand's position in the marketplace, its strengths and weaknesses, and how to strengthen...
Why Starbucks Failed in Australia? It becomes very important for global brands to adapt to the local culture of the country they are deciding to expand in, otherwise, it...
When Promotion Becomes Product There have been some happy accidents in the field of marketing where marketers have been caught off guard and Couldn’t predict Customer...
Vegetarian Meat: A fad or reality? If I were to offer you plant-based meat to eat, what would be your first reaction? You’d be surprised to listen about a term that is an...
Five Years to a $ 1 Billion: The Dollar Shave Club Story Having just been laid off, a New Yorker, Michael Dubin packed his bags and moved to Los Angeles with no job and no plan. One fine day an...
Impact of Xiaomi after Narendra Modi's “Vocal for Local” Mantra (Post-Facto-Analysis) Xiaomi is the Chinese Smartphone that has a presence in 90 locations across the world and commands a strong foothold in India. According...
A Brief and Curious Enquiry Into Moment Marketing Let your audience do the work for you Moment Marketing is, quite literally, capitalizing on a moment. When you are able to make your...
How Startup/Entrepreneur don't let adversity stop them What if I say, I could teach you the basics of Projectile motion by just making you imagine how MS Dhoni hits his very famous...
