When Promotion Becomes Product There have been some happy accidents in the field of marketing where marketers have been caught off guard and Couldn’t predict Customer b...
Vegetarian Meat: A fad or reality? If I were to offer you plant-based meat to eat, what would be your first reaction? You’d be surprised to listen about a term that is an o...
Five Years to a $ 1 Billion: The Dollar Shave Club Story Having just been laid off, a New Yorker, Michael Dubin packed his bags and moved to Los Angeles with no job and no plan. One fine day an ...
Impact of Xiaomi after Narendra Modi's “Vocal for Local” Mantra (Post-Facto-Analysis) Xiaomi is the Chinese Smartphone that has a presence in 90 locations across the world and commands a strong foothold in India. According ...
A Brief and Curious Enquiry Into Moment Marketing Let your audience do the work for you Moment Marketing is, quite literally, capitalizing on a moment. When you are able to make your mess...
How Startup/Entrepreneur don't let adversity stop them What if I say, I could teach you the basics of Projectile motion by just making you imagine how MS Dhoni hits his very famous "helicopter...
Advertisements: Breaking Social Norms, Spreading Smiles! Let’s take up time travel for a few minutes. Shall we? Imagine it is the 1980s. People are living in harmony, faces suffused with smiles...
The Consolidation Curve, how businesses move towards Oligopoly In the fight of David v/s Goliath, the Goliath wins. That is a truth about Industries. Be it Google, Microsoft, Amazon, etc.
What is Hyperbolic Discounting? How Marketers using "Instant Gratification" as a tool? This article is about Hyperbolic Discounting & how companies (marketers) make use of Instant Gratification to lure in consumers.
The Rise and Fall of Nirma A little girl clad in a frilly white dress, twirling her way into a pack of detergent, to the tune of a distinctive, catchy jingle “Washing
