How Startup/Entrepreneur don't let adversity stop them What if I say, I could teach you the basics of Projectile motion by just making you imagine how MS Dhoni hits his very famous "helicopter...
Advertisements: Breaking Social Norms, Spreading Smiles! Let’s take up time travel for a few minutes. Shall we? Imagine it is the 1980s. People are living in harmony, faces suffused with smiles...
The Consolidation Curve, how businesses move towards Oligopoly In the fight of David v/s Goliath, the Goliath wins. That is a truth about Industries. Be it Google, Microsoft, Amazon, etc.
What is Hyperbolic Discounting? How Marketers using "Instant Gratification" as a tool? This article is about Hyperbolic Discounting & how companies (marketers) make use of Instant Gratification to lure in consumers.
The Rise and Fall of Nirma A little girl clad in a frilly white dress, twirling her way into a pack of detergent, to the tune of a distinctive, catchy jingle “Washing
PayPal Mafia – The Mafia of Silicon Valley You must have heard about Punjabi Mafia, American Mafia, Puerto Rican mafia, Albanian Mafia and many more, in short, the term “Mafia” is ...
Business Lessons from Hindustan Unilever Limited (Better known as "The CEO Factory" of India) Yesterday I completed "The CEO Factory" by Sudhir Sitapati & my mind is still musing about all the practical things taught by this book. ...
Brand Sentiment Analysis “It is important to measure your brand health regularly” Sentiment analysis is the process of retrieving information of consumer perceptions
Intel Inside: Creating A Brand For An Invisible Product How to make a product that is invisible, popular among the masses? This is the story of how Intel built a brand a commodity.
Reliance Industries: Achieving holy trinity of General Trade, Modern Trade & Ecommerce They said it was like comparing apples to oranges and oranges to pineapples. East is east, and West is West, and never the twain shall me...
